Gem > Case Studies > Terminal Boosts Candidate Response Rates with Gem

Terminal Boosts Candidate Response Rates with Gem

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Cement
Equipment & Machinery

Applicable Functions

Procurement

Use Cases

Building Automation & Control
Port Automation

Services

Testing & Certification

About The Customer

Terminal is a San Francisco-based company that provides services and infrastructure to help businesses build world-class remote engineering teams quickly. The company, founded in 2016, has built over 30 remote teams and has hired more than 350 engineers across Canada, the United States, and Latin America. Terminal's mission is to hire, develop, and retain talent by creating communities that take the guesswork out of remote and help startups thrive. The company has over 200 employees and is known for delivering high-quality hires 38% faster than the industry standard.

The Challenge

Terminal, a tech-enabled remote teams engine, was facing several challenges in its recruitment process. The company had no solution for email follow-ups when reaching out to potential candidates, which was a significant issue as it was missing out on potential talent. The recruitment team felt they had to sacrifice either speed or personalization in their outreach, a dilemma that was affecting the quality of their candidate pool. Additionally, Terminal lacked a database to save candidates that had already been vetted, leading to inefficiencies in the recruitment process. These challenges were hindering Terminal's ability to quickly and effectively recruit top talent for its remote teams.

The Solution

Terminal adopted Gem, a recruitment automation tool, to address its recruitment challenges. Gem allowed the team to set up automated email sequences, increasing response rates by 10%. The tool also enabled recruiters to send emails in bulk while personalizing each one, eliminating the need to sacrifice speed for quality. Furthermore, Gem provided a platform for recruiters to save vetted talent and source directly from the tool for each new requirement, significantly speeding up the hiring process. The Global Director of Talent Acquisition, Kerri McKinney, also initiated weekly trainings to ensure the team had a solid understanding of how to use Gem and its features. The team also started testing a fourth follow-up email to be sent four-to-six months after the third, as part of their long-term relationship building strategy.

Operational Impact

The implementation of Gem has brought about significant operational improvements at Terminal. The tool has not only automated the tedious task of reaching out to candidates but also ensured the human aspect of recruitment is not sacrificed. The ability to personalize bulk emails and schedule follow-ups has saved recruiters valuable time and improved their outreach effectiveness. Furthermore, the creation of a vetted talent database in Gem has streamlined the sourcing process, enabling the team to fill new requisitions faster. The tool has also facilitated long-term relationship building with candidates, a key success factor for Terminal. Overall, Gem has helped Terminal combine speed with the indispensable human touch in its recruitment process.

Quantitative Benefit

Response rates increased by 10% with the use of Gem's automated email sequences.
Terminal saw a steady increase in response rates over a period of four months, from 31% in April to 41% in August.
Terminal was able to deliver high-quality hires 38% faster than the industry standard with the help of Gem.