Thailand’s National Broadcasting Service Enhances Efficiency with Avid Solutions
Technology Category
- Infrastructure as a Service (IaaS) - Virtual Private Cloud
- Wearables - Virtual Reality Glasses, Headsets & Controllers
Applicable Industries
- Equipment & Machinery
Use Cases
- Time Sensitive Networking
- Visual Quality Detection
Services
- System Integration
About The Customer
The National Broadcasting Services of Thailand, known as NBT or Channel 11, is a major network responsible for a full range of production, from entertainment and government public relations to delivering a news service to the Southeast Asian nation. The station had initially deployed Avid iNews broadcast solutions in 2010, proving the reliability of the system. The station broadcasts news reports from 5:00 am - 1:00 am, making it essential to deliver the news fast. The station underwent the first installation of Studio 2 with two cameras in 2015, followed by an upgrade in 2017 with Studio 3 installed that same year.
The Challenge
The National Broadcasting Services of Thailand (NBT), also known as Channel 11, is responsible for a wide range of production, from entertainment and government public relations to delivering a news service to the Southeast Asian nation. The Chief of Studio 2, Mr. Chatree Seangsuk, was tasked with ensuring the broadcast delivery systems and equipment function as effectively as possible. This required ongoing system upgrades to keep pace with rapid technological changes. The station had initially deployed Avid iNews broadcast solutions in 2010, and while the system had proven reliable, there was a need to improve upon the station’s deliverables. The challenge was to create compelling content while increasing operational efficiencies.
The Solution
To meet the challenge, Mr. Seangsuk conducted extensive research before expanding the kit to include an Avid Maestro | Virtual Set studio system. A detailed review of technical specifications, as part of a tender bid process, accompanied by tours of other TV stations’ installations and trade show demonstrations at NAB, IBC, and BroadcastAsia led him to a tightly integrated workflow encompassing Avid iNEWS, Avid FastServe | Playout, Avid NEXIS storage and Maestro | Virtual Set with the new Xync 2.0 camera tracking system. The Maestro | Virtual Set is used in both news and program production for both recording and live broadcasting, allowing NBT to replicate real-world scenes within the studio. The solid video production workflow also benefits from fully compatible Avid audio solutions, including Avid Pro Tools digital audio workstation (DAW) and the Artist Mix.
Operational Impact
Quantitative Benefit
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