The Futuristics: Transforming Music Production with IoT
Applicable Industries
- Equipment & Machinery
About The Customer
The Futuristics is a Los Angeles-based songwriting and production duo, consisting of Alex Schwartz and Joe Khajadourian. They have collaborated with a host of new artists, produced the Selena Gomez single, 'Fetish,' and spearheaded the Machine Gun Kelly/Camila Cabello hit, 'Bad Things,' which was twice certified Platinum® by the RIAA and nominated for Top Rap Collaboration by the Billboard Music Awards. The duo's musical journey began more than a decade ago when they were interning at Atlantic Records. Their diverse musical tastes and production styles have allowed them to create everything from ballads to up-tempo pop songs.
The Challenge
The Futuristics, a songwriting and production duo, faced the challenge of creating and composing a diverse range of music genres, from pop to hip-hop to dance records. They needed a flexible, powerful Digital Audio Workstation (DAW) that could handle their creative demands and allow them to focus on their artistry. The duo, Alex Schwartz and Joe Khajadourian, had a diverse musical background and tastes, which they wanted to incorporate into their music production. However, the challenge was to find a technology that could seamlessly integrate their diverse styles and help them evolve from beat makers to hit makers.
The Solution
The Futuristics found their solution in Pro Tools, a powerful and reliable DAW. They have been using Pro Tools for about a decade, and it has provided them with the agility they needed in their creative process. Pro Tools has been instrumental in their evolution from beat makers to hit makers, enabling them to create a wide range of music genres. The duo credits Pro Tools for its comprehensive capabilities, stating that there's literally nothing they can't do on it. This technology has not only met their diverse music production needs but also allowed them to focus on their creativity, rather than the technical aspects of music production.
Operational Impact
Quantitative Benefit
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