Avid Technology > Case Studies > Transforming Music Production with Pro Tools: A Case Study on Jintae Ko

Transforming Music Production with Pro Tools: A Case Study on Jintae Ko

Technology Category

Sensors - Acoustic Sensors

Applicable Industries

Equipment & Machinery

Use Cases

Onsite Human Safety Management
Track & Trace of Assets

About The Customer

Jintae Ko is a GRAMMY Award-winning songwriter and producer for the Disney Music Group and its subsidiary Hollywood Records. He collaborates with a wide range of artists, including Bea Miller, Olivia Holt, Paty Cantu, Jason Derulo, Julia Michaels, Lindy Robbins, Sasha Sloan, Natalia Druyts, ZZ Ward, and the groups Forever in Your Mind and Joywave, among others. Jintae believes in the power of collaboration and uses Avid Pro Tools to create and share music with songwriters. He values the ability to relate and develop a human connection with other artists and songwriters, which he believes is crucial in creating truly new music.

The Challenge

The music industry is a highly competitive field that requires songwriters and producers to have powerful and user-friendly audio recording, editing, and mixing software. This software should facilitate collaboration and sharing of work among music creators, thereby driving creativity. The challenge lies in finding a tool that is not only easy to use but also allows songwriters and producers to listen, edit, and mix their recorded projects effectively. This is crucial in enabling them to collaborate with musicians and create high-quality music.

The Solution

Pro Tools, a digital audio workstation, has emerged as a solution to this challenge. It is user-friendly and allows songwriters and producers to listen to their recorded projects while editing and mixing. This feature facilitates collaboration with musicians and the creation of high-quality music. Pro Tools is referred to as the 'mothership of all digital audio workstations' because it allows users to hear every detail of their music, manipulate other ingredients like loops, and enhance every detail. This tool enables the creation of music more easily by providing a clear idea of how the music sounds. It also aids in the organization of sounds for different music styles, making it easier for producers to find the right sound for their projects.

Operational Impact

Pro Tools has revolutionized the way Jintae Ko and many other producers work. It has made the process of creating music more efficient and effective. The tool's ability to capture every detail of the music and enhance it has allowed Jintae to build upon his ideas and create great music. Moreover, Pro Tools' user-friendly interface and powerful features have made it easier for Jintae to collaborate with other artists and songwriters. This has not only improved the quality of his work but also made the process of creating music more enjoyable. Furthermore, Pro Tools has helped Jintae cut through the noise on the Internet by enabling him to create the most original music possible, thereby reaching more listeners.

Quantitative Benefit

Pro Tools allows for the creation of a scratch track in 5 to 6 hours, including listening to grooves, generating ideas, working with artists, and getting sounds together.
Pro Tools provides an organized system for keeping sounds for different music styles, making it easier to find the right sound for a project.
The polishing stage of a song, which can take weeks, is made more efficient with Pro Tools as it allows for tweaking and listening to the song at different times and in different moods.