Bubble Group > Case Studies > Transforming Wedding Planning in New Zealand: The Dream Day Case Study

Transforming Wedding Planning in New Zealand: The Dream Day Case Study

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement
Equipment & Machinery

Use Cases

Building Automation & Control

About The Customer

Dream Day is designed for engaged couples planning a wedding in New Zealand. The app provides a range of online tools to help couples navigate the complex process of planning a wedding. It offers a checklist, budget, and day-of timeline, all designed to assist couples with their planning. The tools come with pre-filled suggestions to help couples get started and understand what's involved in planning a wedding. In addition to helping couples plan their wedding, Dream Day also provides a platform for wedding vendors in New Zealand to showcase their services and manage their bookings. Vendors can subscribe to a tier and create a listing, allowing them to advertise their services to couples using the app.

The Challenge

Dream Day, an online wedding planner app for engaged couples in New Zealand, was founded by Harry and Rachel Brown. The couple identified a gap in the market during their own wedding planning process in 2018. They found that the options available to them were either to hire an expensive wedding planner or to manage everything themselves, which involved keeping track of numerous spreadsheets and notebooks. They also realized that planning a wedding was a daunting task for many couples who were unfamiliar with the process and unsure of how to set a budget. Furthermore, they wanted to create a platform that would help promote local businesses and allow wedding vendors in New Zealand to showcase their services. However, their initial attempt to develop the app with a freelance developer was unsuccessful, leaving them with an unfinished project and no remaining funds.

The Solution

Despite the initial setback, Harry and Rachel were determined to bring their vision to life. They discovered no-code tools like Bubble, which allowed them to build a complex web app without the need for extensive coding knowledge. Bubble's no-code platform enabled them to build a web app with the complexities and functionality needed for their users. They were able to create a range of online tools for couples to use in planning their wedding, including a checklist, budget, and day-of timeline. These tools came with pre-filled suggestions to help couples get started and understand what's involved in planning a wedding. They also created an online marketplace for vendors to advertise their services and manage their bookings. The marketplace is accessible to both logged in and non-logged in users, with certain features like direct messaging to vendors and leaving reviews limited to couples who have signed up for a free account.

Operational Impact

The use of Bubble's no-code platform has given Harry and Rachel the autonomy and control they desired in building their app. They have been able to build exactly what they envisioned, overcoming any roadblocks with the help of the no-code community. The ability to quickly identify and resolve issues, such as the user-reported bug, has also been a significant advantage. The couple now feels more confident in planning the next steps for their business, without the need for a third-party developer. They are currently working on launching phase two of the app, which will include the vendor and marketplace features, and are planning to create more tools to make wedding planning even easier for couples.

Quantitative Benefit

Launched phase one of the app, surpassing the point where the previous developer had left off
Successfully signed up the first real user to the new platform
Identified, tested, and resolved a user-reported bug within a day