UXPin's Journey to Efficient SaaS Metrics Tracking with Baremetrics

UXPin is a code-based design tool that simplifies and unifies the product development process by bringing code components to the design stage. Its platform allows teams of all sizes to collaborate and develop powerful prototypes more efficiently. UXPin offers four subscription levels to cater to the design needs of companies ranging from startups to large enterprises. Industry leaders like Johnson & Johnson, PayPal, and Amazon rely on UXPin to streamline and accelerate their design processes. Founded in Poland in 2010, UXPin has since moved to the United States and has a significant customer base paying via Stripe.

UXPin, a code-based design tool company, was facing a significant challenge in consolidating and analyzing their subscription data. Initially, they used both PayLane and PayPal to process payments. However, when they moved to the United States, they were unable to migrate their Poland-based PayPal subscriber data. This was a significant issue as these customers constituted a large portion of their revenue. To address this, they decided to maintain their Polish PayPal account while also establishing a separate payment processor in the US. This decision led to the challenge of maintaining two separate payment processors and the need to consolidate and analyze data from both. UXPin built internal tools to analyze activity, but these tools required ongoing maintenance, often crashed, and did not provide the insights they needed. By October 2020, 99% of UXPin’s customers were paying via Stripe, and they needed a solution to efficiently analyze this data and support their growth.

UXPin found their solution in Baremetrics, a tool that simplifies data analytics and customer segmentation. Baremetrics replaced UXPin's in-house solution, providing a platform that allowed them to track metrics and segment customers efficiently. The UXPin team frequently checks the Baremetrics Control Center to keep a pulse on financial activity, where they can view MRR, Net Revenue, Average Revenue Per User, MRR growth rate, and 17 other metrics all in one place. Baremetrics tracks subscription data and calculates key business metrics, allowing UXPin to track progress towards growth goals, identify and respond immediately to issues, and maintain control over their finances. Additionally, Baremetrics integrates with Stripe, eliminating the need for maintenance and saving the UXPin team significant engineering hours. UXPin's sales team also uses Baremetrics to segment customers based on attributes like MRR and geographic location, providing a comprehensive view of a customer’s journey with UXPin.

• The adoption of Baremetrics has brought about significant operational improvements for UXPin. The tool has not only replaced their in-house solution but also made it easy to track metrics and segment customers. This has allowed the UXPin team to focus more on product, sales, and growth rather than spending time on maintaining and troubleshooting their internal tools. The integration of Baremetrics with Stripe has eliminated the need for maintenance, further freeing up engineering hours. Additionally, the ability to segment customers based on attributes like MRR and geographic location has provided valuable insights to the sales team, enabling them to tailor their approach based on a customer’s journey with UXPin.

• Baremetrics has saved the UXPin team more than 50 hours of maintenance on the in-house tool.

• By October 2020, 99% of UXPin’s customers were paying via Stripe.

• Baremetrics provides 26+ Stripe Analytics in one platform.