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Our Case Study database tracks 18,927 case studies in the global enterprise technology ecosystem.
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Suzuki's Innovative IoT Marketing Strategy for Gogglebox Season 13
Suzuki, a renowned automobile manufacturer, was faced with the challenge of familiarizing the Channel 4 audience with their latest Swift range during the 13th season of Gogglebox. The company wanted to create a unique and engaging marketing strategy that would resonate with the viewers of the popular television show. Following the success of their initial campaign, Suzuki was tasked with creating a fresh batch of idents for the Celebrity edition of Gogglebox. The challenge was to maintain the traditional Gogglebox style while adding a new twist to the idents to keep the audience engaged and interested in the Suzuki Swift range.
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Revolutionizing Traditional Banking: Trust Bank's Digital Transformation
Trust Bank, a Singapore-based financial institution, was faced with the challenge of launching a new digital bank in a market dominated by traditional banking brands. The task was to develop a unique positioning for the brand and a launch plan that would make the brand accessible to everyone. The bank also needed to establish a strong presence in places where consumers stood to benefit the most from their product, such as NTUC FairPrice supermarkets. However, the challenge was to combat in-store clutter and effectively communicate their brand message through non-traditional in-store touchpoints.
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Revolutionizing Aerospace Services with IoT: A Case Study on United Technologies
United Technologies' aerospace division was on the brink of introducing groundbreaking enhancements to their service offerings. The modifications, repairs, and upgrades of their aftermarket services were revamped, and a new predictive maintenance platform was added to the mix. This new paradigm represented a significant launch opportunity with a unique position, name, and look, all set to debut at an industry trade show in Spring 2018 (MRO Americas). The challenge was to position these new services distinctively while ensuring they still aligned with the company's overarching brand. The team also needed to create a unique identity for the predictive analytics software, which was a crucial part of the new service offering.
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Innovation Everywhere: A B2B Marketing Strategy Case Study
The challenge was to engage CIOs in a new way, leveraging the potential of Cloud, Social, Mobile and Big Data technologies. The goal was to enable these CIOs to become the architects of innovation within their businesses. The strategy needed to be comprehensive, encompassing digital display, out-of-home advertising, press, content creation, and strategic partnerships. The ultimate goal was to initiate new sales conversations with Europe's most senior IT professionals and generate significant pipeline revenue.
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Ecoffectiveness: A New Approach to Achieving Net Zero Emissions
The challenge at hand is the increasing need for major brands to reach Net Zero emissions as part of their core business targets. This is in line with the global push towards sustainable development goals. The key question that arises is how to increase profitability while simultaneously decreasing emissions to Net Zero. The situation calls for a novel methodology that considers emissions as a key effectiveness measure. The challenge also extends to the need for organizations to participate in the building of a dataset to test this new methodology.
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Revolutionizing Rugby: A Case Study on Rapid Rugby's Marketing Strategy
Rapid Rugby, a new format of rugby union, was faced with the challenge of launching its inaugural 2019 Rapid Rugby Showcase Series. The new format, which features 70-minute games and rule changes that encourage teams to keep the ball in play and take more risks, was designed to eliminate the 'boring bits' of the sport. The challenge was not only to communicate this new and exciting format but also to attract a new, entertainment-hungry audience. The goal was not just to appeal to existing rugby fans, but to reach out to a wider audience across various markets in the Asia-Pacific region.
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Revolutionizing Mobile Experience: The Samsung Galaxy S6 Edge Case Study
The mobile phone industry has been facing a series of challenges, including poor battery life, inconvenient power cables, and restrictive usage conditions. Consumers have grown weary of these issues and are seeking a more user-friendly and innovative solution. Additionally, the market was saturated with cryptic brand messages that did not effectively communicate the value of the products. Samsung, a global leader in the mobile phone industry, was looking to introduce its new product, the Galaxy S6 Edge, in a way that would address these challenges and stand out from the competition.
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Samsung Galaxy A: Engaging Millennials through Experiential Marketing
Samsung was set to launch the new Galaxy A, a handset series designed with entertaining features and a modern, stylish design, aimed at attracting millennials. The challenge was to effectively communicate these features to the target audience in a way that would make the A3 and A5 models desirable objects for them. Traditional marketing strategies might not have been effective enough to capture the attention of millennials, a demographic known for its tech-savviness and desire for unique experiences. Therefore, Samsung needed a unique and engaging approach to introduce the new Galaxy A series to this demographic in Mexico City.
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Samsung's Knox Security Platform: A Case Study on Positioning in the Enterprise Mobility Market
Samsung was faced with the challenge of positioning its defense-grade security platform, Knox, at the forefront of European business leaders’ minds when considering enterprise mobility. The market was already fiercely competitive, with global brands like Apple, Microsoft, and Google as major players. Samsung needed to build relevance across a complex map of customers, system integrators, software partners, IT re-sellers, and mobile operators. The goal was to demonstrate how Knox enables businesses to defy barriers and unlock the limitless potential for mobile computing.
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A Moon For All Mankind: Samsung's Innovative VR Experience
Samsung, in collaboration with Framestore, Mannetron, and NASA, embarked on a two-year mission to push the boundaries of what a Samsung phone can do and make the experience of walking on the moon accessible to everyone. The challenge was to create a state-of-the-art lunar gravity rig that could simulate the experience of being on the moon, making users feel as if they weigh just 1/6th of their weight on Earth. The team, comprising VFX specialists, simulator engineers, and NASA scientists, aimed to create a 4D lunar gravity virtual reality (VR) experience that was both visually and physically immersive.
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Unlocking Potential Through Customization: Samsung Knox's Targeted Approach
Samsung Knox, a leading mobile security solution, has evolved into an all-in-one enterprise mobility management solution over the past decade. However, Samsung faced the challenge of raising awareness about Knox's versatility within their key verticals, including media publishers, education, frontline, and telecommunications. These verticals are dominated by a few significant players, making it difficult for Samsung to penetrate and make an impact. The challenge was to design a highly targeted and customized B2B account-based experience (ABX) program that would effectively reach these key players and generate high-quality leads.
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Enhancing Customer Engagement and Revenue through IoT in IHG's Rewards Partner Programme
InterContinental Hotels Group (IHG) was keen to understand the business impact of its Rewards Partner Programme, which boasts approximately 74 million members. The challenge was to analyze the vast amount of data from multiple sources across IHG and its partners. The data was a mix of 1st and 2nd party data sources, which made it difficult to analyze and understand the customer behavior, preferences, and demographics. The goal was to create a segmentation that could cover millions of customer records, overlaid and enhanced with 3rd party credit card spend, demographics and preference, lifestyle, and brand survey data.
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Johnnie Walker's Innovative IoT Marketing Strategy in F1 Sponsorship
Johnnie Walker, a globally recognized whisky brand, faced the challenge of leveraging its new status as the official whisky of F1, one of the world's most glamorous sports. The brand aimed to build on its purpose of personal progression and create a global campaign that would drive commercial return. The challenge was to effectively utilize this association to reach a wider audience and increase brand visibility. The campaign was initially launched in the UK, and the brand needed a unique and engaging way to attract consumers and make the most out of this sponsorship opportunity.
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KFC's Innovative Customer Loyalty Strategy: The 'Kentucky Fine China' Royal Wedding Bucket
KFC, with its Colonel's Club loyalty scheme, was looking for a unique way to provide real value to its members, beyond just points. The upcoming wedding of Prince Harry and Meghan Markle presented an opportunity to engage with their loyal customers in a unique and memorable way. The challenge was to create a campaign that would not only celebrate the royal wedding but also promote the KFC brand and increase customer engagement and loyalty.
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Innovative IoT Marketing Campaign for Neve Toilet Paper and Wipes
Neve, a leading toilet paper brand in Brazil, faced a significant challenge in marketing its two-ply toilet paper and Neve Wipes. The company wanted to demonstrate that using toilet paper alone might not provide the best bathroom experience and that combining it with Neve Wipes could enhance cleanliness. However, conveying this message in a tasteful and engaging manner was a considerable challenge. The company needed to create a marketing campaign that would not only educate consumers about the benefits of using both products but also encourage them to visit the brand's website and interact with the brand on social media.
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LEGO's Innovative IoT Strategy: Rebuilding Singapore's Memories
In celebration of Singapore's jubilee, LEGO sought to create a unique and engaging campaign that would not only reflect on the city's growth but also resonate with the local community. The challenge was to devise a strategy that would allow LEGO to tap into the nostalgia and national pride associated with the jubilee, while also promoting their brand and products. The company wanted to involve the younger generation in this process, to see their vision of the city's future and to bring families closer together. The campaign needed to be innovative, engaging, and impactful to achieve the desired results.
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Leveraging IoT in Social Media Marketing for Mental Health Awareness: The #LetMeTalk Case Study
The challenge was to address the issue of depression, a mental health condition that often discourages sufferers from discussing their experiences and seeking help. The situation was further complicated by the fact that 69% of callers to mental health helplines reported feeling more supported, less anxious, and more in control after talking to someone. The goal was to encourage those struggling with depression to find their voice and reach out for help. The campaign was designed for SANE, a mental health helpline charity, and was named #LetMeTalk. The challenge was to create an impactful campaign that would resonate with the target audience and encourage them to take action.
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Revitalizing Lyle's Golden Syrup Brand Through IoT Advertising Strategy
Lyle’s Golden Syrup® is a well-established brand in Britain, boasting the world’s oldest unchanged packaging. Despite its rich heritage, the brand has not been actively marketed for over 25 years. The challenge was to reintroduce the brand to the market, reclaim lapsed customers, and attract a new audience. The goal was to transform Lyle’s Golden Syrup® into a true ‘Participation Brand’ by highlighting the product's versatility and its relevance to different occasions, particularly breakfast and baking. The task was not just about rekindling the brand's image but also about making it resonate with the 21st-century consumers while maintaining its traditional appeal.
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Revitalizing Customer Loyalty for BMW/MINI Dealers Through IoT
BMW/MINI Dealers were facing a significant challenge with their MINI Friendship Service (MFS) for all MINI cars over 4-years-old. The issue was that as the cars aged, their owners became less loyal. This was primarily because owners started migrating to independent repair car shops and service chains under the false impression that original parts and MINI service were more expensive. This misconception was leading to a decrease in customer loyalty and a drop in revenue for BMW/MINI Dealers. The challenge was to change this perception and convince the owners that original MINI parts and service were not only what their beloved Mini deserved but were also not more expensive.
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Revitalizing MINI's Brand Image Through Interactive Digital Content Marketing
MINI, a renowned automobile manufacturer, was facing a significant challenge in reconnecting with a lost generation of performance motoring enthusiasts. The company's brand image had suffered, and it was struggling to convince this demographic of its high-performance capabilities. The challenge was not just to launch a new model, but to reestablish MINI's reputation as a high-performance vehicle manufacturer. The company needed a solution that would not only reach a wide audience but also engage them interactively, convincing even the most skeptical enthusiasts of MINI's performance capabilities.
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Boosting Nectar App Usage Through Strategic Marketing
Since 2014, Iris has been the lead strategic and creative agency for Nectar, a popular loyalty scheme in the UK. The best customer experience of Nectar is via the app, but many customers were not utilizing this platform. The challenge was to encourage current Nectar card users, who may be digital lapsers or those that haven't migrated, to start using the app. This was particularly important as the cost of living crisis in Britain made it crucial for shoppers to maximize the value they get from their loyalty scheme. The Nectar app helps customers get more from their everyday purchases, but many were not aware of this.
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Digital Transformation of Nectar's Loyalty Programme
The challenge was to transform Nectar, an established 'plastic and paper' loyalty programme, into a digitally enabled proposition. The need for modernisation was urgent, and a new path towards digitisation was required, supported by a new brand purpose: 'Making everyday life a little sweeter'. However, the implementation of this transformation was dependent on Nectar's partners, some of whom embraced the opportunity, while others viewed Nectar merely as a currency. This situation necessitated a change, which came in early 2018 when Sainsbury’s acquired Nectar, uniting the company with its most loyal and valuable partner.
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Amazon's Global Learning Platform: A Case Study on Askalexa.com
In 2019, Amazon sought to develop and launch a new global learning platform, askalexa.com. The challenge was to leverage Amazon's well-established online reputation and influence in the offline world. The platform was intended to engage directly with retail staff, providing them with the necessary tools to guide their customers confidently in-store. The platform needed to include deep dive customer scenarios based on real-life encounters, detailed product information, quizzes, and gamified learning. The goal was to encourage online participation and generate excitement about the products being sold. Iris, the agency appointed by Amazon, was responsible for the design and build of the platform, content creation, translation, and ongoing maintenance.
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Innovative B2B Engagement: Aon's Virtual Reality Strategy
Aon, a leading global professional services firm, was faced with the challenge of translating their partnership with Workday into a memorable and participative client experience. The target audience was largely professional B2B clients, which meant that the experience needed to be a balance of form and function. It couldn't be all about flash and excitement; it needed to incorporate relevant messaging. The challenge was to create an engaging vehicle that would not only attract the attention of the clients but also effectively communicate the value proposition of Aon's services.
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Barclays' Innovative Sponsorship Strategy for Women's Football
Barclays, a multinational investment bank and financial services company, was faced with the challenge of aligning its core purpose of being 'opportunity makers for people' with its sponsorship strategy. The commercial strategy team at Iris, a global creative innovation network, identified a gap in the recognition and support for women's football compared to men's. They saw this as an opportunity for Barclays to support its purpose while helping women's football gain equal recognition. The challenge was to convince senior stakeholders at Barclays to sponsor women's football and to develop a strategy, PR, and social content for the first title sponsorship of the FA WSL, Europe's first professional women's football league.
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Bentley's Innovative Approach to Reach Younger, Diverse Audience
Bentley, a renowned luxury car manufacturer, was facing a challenge in connecting with a younger and more diverse audience of high-net worth individuals in the US. The brand's customer base traditionally skewed towards an older male demographic. Bentley was also looking for ways to demonstrate the high levels of personalisation it offers, allowing customers to co-create a Bentley that is uniquely theirs. The challenge was to find an authentic way to reach this new audience and showcase Bentley's customization capabilities.
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Revamping BMW's Brand Image through IoT and Impact Marketing
BMW, a renowned automobile manufacturer, was facing a challenge in expanding its appeal beyond its traditional customer base. The company wanted to enhance its lifestyle credentials and appeal more to women. Despite having a wide range of high-quality products and assets, BMW was not on the radar of a diverse range of consumer journalists. The company was struggling to make its brand more approachable and desirable to media and consumers. The challenge was to capitalize on current cultural trends and create intriguing lifestyle content that would warm up the brand and make it more appealing to a wider audience.
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IoT in Experiential Marketing: The Case of Campo Viejo's #SummerofColour Campaign
Campo Viejo, a renowned wine brand, was looking to amplify their brand message that life becomes more vibrant when shared. They wanted to create an immersive and memorable experience for their customers that would not only educate them about the complex flavours of their wine but also provide an opportunity for them to sample the full range of Campo Viejo wines. The challenge was to create a unique, engaging, and Instagram-worthy event that would attract a large number of visitors and increase the brand's social media following.
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Leveraging IoT in Advertising: A Case Study on Chang Beer's Lamiat Campaign
Chang Beer, a popular Thai brand, was looking to establish its credentials and introduce a concept that is distinctly Thai: Lamiat. Lamiat is a centuries-old Thai philosophy that encourages one to see things differently by focusing on the details and looking beyond the ordinary. It is a belief in continuous refinement to create perfection. The challenge was to effectively communicate this philosophy and its connection to Thai culture and Chang Beer to a global audience. The brand wanted to showcase its heritage, tradition, and distinct brewing method in a way that would resonate with consumers worldwide.
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Ella's Kitchen: Launching Organic Baby Food in the Netherlands
Ella's Kitchen, a brand with a strong British heritage, faced the challenge of launching its organic baby food products in the Netherlands. The brand needed to adapt its strategy to fit the Dutch market, where parents are not interested in ready-made meal replacements. Instead, Dutch parents enjoy the process of helping their children discover the joy of eating. The challenge was to position Ella's Kitchen not as a substitute for mealtime, but as an extension of the mealtime experience. The goal was to help parents encourage their babies to develop a good relationship with food, using all their senses and becoming little foodies in the process.
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