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Our Case Study database tracks 18,927 case studies in the global enterprise technology ecosystem.
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Transforming Brand Perception and Engagement for Formula E through IoT
Formula E, an electric car racing sport, was facing a significant challenge in breaking into the mainstream and attracting the attention of sports fans. The sport was at risk of remaining a niche curiosity due to the prevalent misconception that Formula E cars, being electric, were akin to 'toy' cars. This perception was hindering the sport's growth and potential to become a mainstream spectacle. The challenge was to flip this misconception and showcase Formula E as an exciting, visceral racing spectacle, particularly ahead of the Hong Kong E-Prix on Sunday 10th March.
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Harnessing the Power of Investment for Positive Change
The challenge was to create a global campaign for abrdn's new brand strategy and positioning in the UK and various markets worldwide. The campaign was to introduce a new brand platform, 'The Power of Investment', which aimed to reframe investment as a force for good and reflect the simplification of the business with more ways to help people plan, save, and invest for their future. The campaign was to build on research findings that more than half of people (54%) believe investing their money can have a positive impact on society. The goal was to change perceptions of investment from a pursuit that is only about financial return, to a power for positive change.
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Revolutionizing Sports Marketing: The GLITCH Case Study
The traditional process of launching a product, particularly in the sports industry, has become predictable and repetitive. The standard football boot launch, for instance, has been executed in the same manner countless times. This monotony was a challenge that needed to be addressed. The GLITCH campaign aimed to break this pattern by involving consumers in the product development process from the very beginning. In October 2015, a group of London kids, who were also adidas consumers, were gathered in conceptual workshops. Over the following months, they worked closely with the kids and adidas to evolve and refine what would become 'GLITCH'. The challenge was to create a product that was not only innovative but also consumer-driven.
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Innovative Sports Marketing Strategy: The 'Never Follow' Campaign
For years, football brands have been promoting top players as idols for young fans to emulate. This traditional approach, while successful in the past, has started to lose its appeal among the new generation of football consumers who are more interested in creating their own path rather than imitating their heroes. The challenge was to launch adidas' new 'Stadium to Street' product in a way that resonates with this new mindset and encourages individuality and creativity among young football fans.
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Embracing Social Engagement: adidas' #THEREWILLBEHATERS Campaign
Adidas, a traditional football brand, was facing a significant challenge in maintaining its appeal among its key audience of 17-year-old consumers. Despite its long-standing reputation as a supplier of football boots and kits for over 60 years, the brand was losing ground to newer, seemingly more fun competitors. The modern social engagement around football was changing, and adidas needed to adapt to this shift. The challenge was to reinvent the brand's image and engage with the audience in a way that no other brand had done before. The situation called for a bold and innovative approach to marketing that would resonate with the young audience and reposition adidas as a brand that understands and embraces the modern social dynamics of football.
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Force of Black: Leveraging IoT for Sports Marketing and Advertising
Adidas, a global leader in sports apparel, faced the challenge of demonstrating the significance of the All Blacks jersey, a symbol of fear in international rugby and pride for New Zealand. The jersey is one of the most recognizable brands in sports, and Adidas wanted to encapsulate the legacy, culture, and dominance it represents. The challenge was to create an engaging and interactive experience that would resonate with fans and further strengthen the brand's association with the All Blacks.
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Adidas' Innovative Digital Advertising Strategy for Super Rugby Range
Adidas, in 2015, was launching its Super Rugby range, a product line that aimed to connect the intensity of on-field players' efforts with their off-field relaxation time. The challenge was to create a product and campaign launch that would showcase the rugby heroes in an atypical, off-field mode, having fun and relaxing. The goal was to get the New Zealand Super Rugby fans excited about their own 'Off' moments as much as their 'On' moments, and to encourage them to support their favorite teams in the perfect apparel. The campaign needed to be launched through print, digital, retail, and social platforms to coincide with the kick-off to the 2015 Super Rugby season.
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Born Of This Land: IoT in Sports Marketing Strategy
In the world of sports, the connection between a team and its land is a powerful sentiment that can be leveraged for marketing purposes. This is particularly true in the case of Rugby, a sport that is deeply rooted in the culture and traditions of the land. The challenge was to create a marketing strategy that would not only resonate with the fans and players but also reflect the unique identity of each franchise. The 2016 adidas Super Rugby jerseys were launching, each with a unique design reflecting the land from which the franchise came. The task was to create a powerful idea that would not just become a statement of intent for every player and fan, but a sentiment that would run much deeper than 15 men on a field.
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Innovative IoT in Sports Marketing: The Gabriel Jesus Mural Case Study
In 2014, Gabriel Jesus was a 16-year-old kid painting the streets of his local favela town in support of the Brazilian national team. Four years later, he was leading the front line for Brazil at the 2018 World Cup. The challenge was to create a marketing campaign that would capture this incredible journey and resonate with the local community. The campaign needed to be innovative, engaging, and impactful, reflecting the spirit of the World Cup and the personal journey of Gabriel Jesus. It was also important to involve the local community in the campaign, as they were a key part of Gabriel's story and his rise to fame.
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Adidas' Innovative Sports Marketing Strategy for Cold Blooded SS18 Pack
Adidas was faced with the challenge of launching their new Cold Blooded SS18 pack, a collection of football boots, in a way that would position them as the 'ultimate weapons of creativity'. The company wanted to not only promote the pack as a whole but also highlight the unique identity of each of the franchises to ensure a strong reason to buy message. The challenge was to create a marketing strategy that would effectively communicate the creative identity of each boot and resonate with their target audience.
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Adidas 'Team Mode' Footwear Pack Launch: A Case Study in Sports Marketing Strategy
Adidas was set to launch their new 'Team Mode' footwear pack and needed a marketing strategy that would resonate with their target audience, the 'Creators'. The 'Creators' are a group of individuals who are confident in their creativity and are not afraid to face challenges in the game and in life. The challenge was to create a campaign that would not only highlight the new product but also inspire and empower the 'Creators'. The campaign needed to evolve from previous ones like 'Never Follow', and place the 'Creators' at the heart of the campaign, encouraging them to confront any challenges they face with the creativity that Adidas boots can help them unlock.
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Nemeziz: Transforming Influencers into Brand Advocates
The challenge faced by Adidas was to create a buzz and demand for their new product, the Nemeziz football boot, which was specifically designed for the best players. The company wanted to target a niche market of top-tier football players and enthusiasts, but the challenge was how to effectively reach and engage this specific audience. The traditional advertising methods were not sufficient to create the desired impact and Adidas needed a unique and innovative approach to promote the Nemeziz football boot. The company wanted to leverage the influence of popular football influencers but the task was to get them interested and involved in the campaign.
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Arsenal and adidas' Innovative Approach to Tackle Youth Knife Crime in London
The year 2021 was the deadliest year for teenagers in London, with the number of homicides reaching its highest levels since 2008. Out of 30 teenagers, 27 were stabbed to death. This alarming situation was exacerbated by the closure of 750 youth centers over the last decade, leading to 4,500 youth workers losing their jobs. As a prominent and influential entity in the community, Arsenal FC felt the need to address this escalating issue. The challenge was to find a proactive and impactful way to address the rising knife crime and youth violence in London.
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Reviving History: adidas and ESPN's Innovative Approach to Celebrate Shared Legacy
adidas and ESPN wanted to celebrate their shared history in a unique and engaging way that would appeal to both young and old fans. They aimed to launch the adidas Top Ten Hi ESPN 1979, a limited-edition sneaker that was a collaboration between ESPN SportCenter’s Top Ten and adidas’ Top Ten basketball shoe. The challenge was to create a marketing strategy that would not only drive awareness but also create a memorable unboxing experience for the customers. The strategy needed to be disruptive and innovative, capturing the essence of the two brands' shared history and the 1979-inspired design of the shoe.
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Adidas and Arsenal FC Partnership: A Successful IoT Marketing Strategy
Ahead of the 2019/20 season, Adidas was faced with the challenge of launching their new Arsenal FC home and away jerseys to mark the start of a partnership between Adidas and Arsenal FC. The launch was significant as it marked Arsenal’s return to Adidas after a 25-year hiatus. The challenge was to create a marketing strategy that would not only promote the new jerseys but also celebrate the partnership and the return of Arsenal to Adidas. The strategy needed to resonate with Arsenal players and fans from around the world, and also pay homage to North London, the home of diversity, community, and Arsenal Football Club.
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Reimagining Sport: A Case Study on Adidas Women's SS20 Collection Launch
Adidas, a globally recognized sports brand, was set to launch its new SS20 women's collection at the start of 2020. The challenge was to introduce this versatile collection that merges performance and streetwear in a way that resonates with the evolving definition of sport among women. The brand wanted to encourage women to see themselves as athletes, regardless of the type of physical activity they engage in, be it yoga, skiing, meditation, dancing, or parkour. The campaign needed to be bold and integrated, challenging women to define what sport means to them. The challenge also involved creating a marketing strategy that would effectively utilize retail, digital, online, and social platforms.
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Revolutionizing Sports Marketing: The 2018 FIFA World Cup and adidas
The 2018 FIFA World Cup presented a significant opportunity for adidas, a leading sports brand, to make a substantial impact in the global market. However, the challenge was to stand out amidst the noise of numerous other brands vying for attention during one of the world's most-watched sporting events. The conventional approach of creating a celebrity-studded campaign was not enough to differentiate adidas from its competitors. The brand needed a unique, compelling strategy that would not only capture the attention of millions of viewers worldwide but also 'own the internet' on the day of publishing, overshadowing any mention of rival brands.
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Breath/ng: An Innovative Approach to Tackling Climate Change
Dassault Systèmes, a 3DEXPERIENCE company, was faced with the challenge of addressing climate change, one of the most significant threats to our world. The company aimed to use solution-based design to build a more sustainable future. To achieve this, they partnered with globally renowned architects and thought leaders, Kengo Kuma and Associates. The challenge was to consider the use of existing pollution-neutralising materials in the production of their creation. The goal was not only to create a sustainable solution but also to stimulate dialogue within the design community about the potential solutions that emerge when design and technology converge.
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Launching IHG's Wellness Hotel Concept: A Case Study on EVEN
The challenge was to launch EVEN, IHG's new wellness hotel concept, which was primarily targeted towards business travelers. The concept of a 'wellness hotel' was quite subjective and left consumers confused about what they were checking into. The task was not just about building awareness but creating a new category in the hospitality industry. The nebulous concept of wellness was not enough to attract customers, and there was a need to define the amenities of EVEN in a way that would resonate with potential guests.
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Revolutionizing Content Sharing: Samsung's Vertical Gig
Samsung was faced with the challenge of launching Samsung KX, their new destination for culture and innovation in London. They wanted to create a unique and memorable experience that would align with their brand promise 'Do what you can't'. The challenge was to create an event that would not only attract attention but also stimulate debate and interest among the Gen Z demographic. The insight that 94% of smartphone users engage with their devices vertically, and 79% find vertical videos the most interesting, provided a unique opportunity for Samsung to push the boundaries of content sharing.
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Revamping Global Advertising Strategy: A Case Study on Sol
Sol, a global brand, was faced with the challenge of making their brand book more engaging. The existing brand book was filled with over 60 pages of dry marketing content, including complex power-point charts that were not visually appealing or engaging. The brand book was not reflecting the 'authentic', 'crafted', and independent spirit of the brand. The challenge was to transform this content into something visually engaging and appealing, while also reflecting the brand's unique identity. The task was not just about redesigning the brand book, but also about doing it within a tight deadline of less than four weeks.
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Revamping St Tropez's Brand Image: An IoT Case Study
St Tropez, a renowned self-tanning brand, was facing a significant challenge in the market. Despite the popularity of self-tanning among women, the category was struggling to overcome negative stereotypes. The perception of self-tanning as 'fake' or 'shallow' was a significant barrier to the brand's growth and acceptance among its target audience. The brand needed to redefine its image and disrupt the category to gain relevance with the modern self-tanning audience. The challenge was to reshape the industry's perception from 'fake' to 'fierce' and bring the self-tanning category closer to the progressive world of beauty. The brand also aimed to contest the stigmas associated with self-tanning and encourage women to embrace their glow with pride.
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Suzuki's Innovative IoT Marketing Strategy for Gogglebox Season 13
Suzuki, a renowned automobile manufacturer, was faced with the challenge of familiarizing the Channel 4 audience with their latest Swift range during the 13th season of Gogglebox. The company wanted to leverage the popularity of the show to reach a wider audience and create a buzz around their new product. The challenge was to create a series of light-hearted idents in the traditional Gogglebox style that would resonate with the audience and effectively highlight the features of the Swift range. Following the success of these idents, Suzuki set a new challenge to create a fresh batch of idents for the Celebrity edition of the show.
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5Fund: Transforming Redundant Currency into Social Impact
UNICEF's 'Change for Good' program, which encourages airline passengers to donate their spare change to help children in need, was facing a significant challenge in Australia. The program was not receiving the expected level of donations from Australian passengers. The issue was compounded by the fact that the five-cent piece, a common denomination for spare change, was becoming almost redundant in the country. However, in deprived countries, this seemingly insignificant amount could provide a child with clean water for two days. The challenge was to change the perception of Australians towards their 'useless' currency and encourage them to donate their five-cent coins to the 'Change for Good' program.
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Digital Transformation of Value Retail through IoT
Value Retail, a company specializing in the creation and operation of luxury outlet shopping destinations across Europe and China, was facing a challenge in transforming its interaction with customers via digital platforms. The company wanted to redefine its global digital presence to make it more representative of the luxury shopping experience it offers. The goal was to create a digital platform that would work for the retail destinations and become a vital part of the shopping experience. The challenge was to design a customer-focused digital experience that would support Value Retail's commercial and brand objectives.
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Revamping Value Retail's Loyalty Programme: A Case Study
Value Retail, a company specializing in the development and operation of luxury outlet shopping destinations, was facing a significant challenge with its loyalty programme. The programme was failing to meet its primary objective of guest data capture. The main issue was a perceived weak connection between guest behaviour and the rewards offered by the programme. This disconnect was leading to a lack of engagement from customers, which in turn was affecting the effectiveness of the loyalty programme. The company needed a solution that would not only improve data capture but also strengthen the link between customer behaviour and rewards, thereby enhancing customer loyalty and engagement.
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Vodafone EVO: A Flexible Solution for Sedentary Lifestyles
Vodafone was set to launch Vodafone EVO, a flexible phone plan for customers in the UK. The challenge was to create a unique selling proposition that would resonate with the current situation of the UK population coming out of lockdown. The company wanted to address the sedentary lifestyle that had become prevalent due to the lockdown. A commissioned consumer research revealed that the average Brit spends six hours and 20 minutes per day sitting down, equivalent to 93 days per year. This sedentary lifestyle was causing aches and pains due to stiffness and lack of physical activity. Vodafone wanted to provide a solution that would help its customers combat these issues and promote a flexible state of body and mind.
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Amarok's Innovative IoT Advertising Strategy: A Case Study
Amarok, Volkswagen's first pick-up truck, was designed to deliver 2.5 litres of power from a 2-litre engine. The challenge was to market this smaller, more intelligent engine to a target audience that values brute force and larger engines. The traditional method of explaining the power of an intelligently designed engine was not going to be sufficient to convince this macho audience. The company needed a unique and compelling way to demonstrate the power and efficiency of the Amarok's engine, in a manner that would resonate with their target audience and create a buzz around the product. The goal was not just to sell the product, but to create social currency amongst consumers and provide instant power credentials for the vehicle.
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Volvo Trucks Asia 360º: A Digital Content Marketing Success
Volvo Trucks faced the challenge of introducing their new Volvo FH truck to the Asian market. However, the company wanted to do more than just launch a new product. They aimed to demonstrate their role in society and align with their brand promise of 'Driving Progress'. The challenge was to create a marketing campaign that would not only introduce the new truck but also engage users with the brand and its values. The campaign needed to be innovative and interactive, offering a unique perspective of Asia and showcasing inspiring stories of progress.
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Wickes Tradesman's Suncream: A Social Impact Marketing Strategy
In the UK, a tradesman dies every fortnight from skin cancer, with over 85% of these cases being preventable. Despite the high risk, many tradesmen do not use suncream, viewing it as weak or unmanly. This presented a significant health challenge that needed to be addressed. The challenge was to change the perception of suncream among tradesmen and encourage its use to prevent skin cancer. The situation required a creative and effective approach to make suncream relevant to the tradesmen, considering their unique work environment and cultural norms.
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