NHS Charities Together, a collective representing, supporting, and championing the work of the NHS’ official charities, faced a significant challenge during the Christmas season. The British public's attention and spending, typically captured by big brands during this period, was beginning to sway away from the relentless hard work of the NHS staff. The public narrative was focusing more on the Government’s handling of the pandemic, rather than the selfless efforts of the NHS workers. NHS Charities Together wanted to reignite the huge swelling of support that NHS workers had felt earlier in the year and remind people of those who have given everything to save others. They aimed to use the Christmas season as an opportunity to remind people of the true spirit of giving, which the NHS staff had exemplified throughout the year.

Pizza Hut, a leading global pizza delivery company, was looking to tap into the growing market for plant-based and meat-free alternatives. The challenge was to convince their customer base, which is largely accustomed to meat-based pizzas, to try out their new plant-based pizza made in partnership with Beyond Meat. The company needed to ensure that the new product would still deliver the full Pizza Hut experience and meet their uncompromising standards for taste. The challenge was to effectively communicate this to their customers and convince them that the plant-based pizza is as delicious and satisfying as their regular offerings.

Pizza Hut, a global fast-food chain, faced a significant challenge in the quick-service food category, which is characterized by a vast variety of options and limited-time offers. The company needed to differentiate itself and create a groundbreaking product that would stand out in the crowded market. The challenge was to ensure that the introduction of Pizza Hut's KFC Popcorn Chicken Pizza, a collaboration between Pizza Hut and KFC, was not lost as just another menu option. The goal was to position the KFC Pizza as a must-try option for all pizza fans, reinvigorating Pizza Hut's image as a category breaker.

Pizza Hut Delivery, following the success of their 'Toppling Domino’s' campaign in early 2019, wanted to reiterate their commitment to delivering unbeatable value. The challenge was to effectively communicate the value proposition of Pizza Hut Delivery's £5 Favourites Menu, which includes medium-sized pizzas and sides for just £5. This deal was so good that some consumers found it hard to believe. The company needed a creative and engaging way to showcase these deals as 'Too good to be true, but true'. The campaign had to maintain the playful tone of the brand and reach a wide audience across various digital platforms.

Posadas’ La Colección luxury resort brand was facing a significant downturn in the travel industry due to the COVID-19 pandemic. The challenge was to launch an effective digital marketing campaign that could attract high-intent markets and stimulate bookings despite the unfavorable environment. The campaign needed to highlight the extraordinary experiences offered by La Colección and build a base of awareness, while also pushing for bookings as the situation began to improve.

In 2017, Purdey's, a brand under Britvic, was faced with the challenge of accelerating the growth pace that had been established through the highly successful #ThriveOn campaign. The brand was looking for a way to extend its partnership with Idris and create a more impactful social content creation strategy. The primary objective was to inspire viewers to find inner motivation during challenging moments of the day. The brand also aimed to increase recognition and awareness through out-of-home (OOH) advertising. However, the challenge lay in creating a compelling and engaging campaign that would resonate with the audience and drive the desired growth.

RAM Trucks, a brand known for delivering culturally-driven messages during the holiday season, was looking for a unique and impactful concept for their Thanksgiving spot. The challenge was to create something that had never been done before, something that would resonate with the audience and align with the brand's reputation for poignant messaging. The Iris Atlanta team, tasked with this project, found inspiration in the stunning satellite images from Daily Overview, a photography project aimed at changing the way we see our planet through the Overview Effect. The team noticed that these land formations bore an uncanny resemblance to features of the human body, sparking a realization that would drive the direction of the spot.

Reebok's MYT collection was designed to blend lifestyle and fitness culture, aiming to be more inclusive and affordable. The challenge was to build a Western European-focused campaign that would articulate these key propositions and establish a cultural connection between MYT and consumers. The campaign needed to speak to the inclusivity and mix-and-match nature of the collection, inspiring the audience to lead rather than follow. The campaign also needed to break through outdated paradigms and deliver a positive message to the standard-breaking women of Western Europe.

Reebok, a globally recognized footwear brand, was faced with the challenge of launching the third edition of their signature shoe, the JJ Watt III, in a highly competitive market. The challenge was compounded by the fact that there was no unique or new product innovation to highlight. The company needed a compelling and bold campaign that would resonate within the market and make the new shoe stand out. The campaign had to not only promote the shoe but also reflect the journey of JJ Watt, the endorser, who had overcome numerous adversities to become one of the best defensive ends in the league.

Ripple, a pioneer in the blockchain industry, creates crypto solutions for businesses that revolutionize the way value is moved, managed, and tokenized. Their enterprise-grade solutions offer faster, more transparent, and cost-effective financial services. However, despite their innovative solutions, Ripple faced a significant challenge - their brand awareness in the financial industry was almost non-existent. The traditionally minded finance leaders did not associate crypto with their business, making it difficult for Ripple to penetrate the market and get these leaders to consider their crypto solutions.

Samsonite, a company with a rich history of 113 years, was facing an unprecedented level of competition in the market. The brand was struggling to differentiate itself and stand out amidst the clutter of competitors. The challenge was to find a unique and compelling way to reposition the brand and reignite the spirit of adventure, discovery, and exploration that is synonymous with travel. The solution needed to be innovative, engaging, and capable of capturing the essence of the brand while resonating with the target audience.

The challenge was to promote positive female role models in a world dominated by less inspiring figures. Netball, unlike other Australian sports, does not have significant TV sponsorship or high salaries. The players, who are primarily motivated by passion rather than financial gain, were struggling to gain the recognition they deserved. Their success was a result of hard work, determination, and grit, making them ideal role models. However, the lack of positive female influencers in the media made it difficult for these athletes to gain visibility and influence.

Samsung was faced with the challenge of marketing its revolutionary Serif TV, a product that was positioned as a blend of design and technology, and as much a piece of furniture as a piece of technology. The product was co-created with product gurus, The Bouroullecs. The challenge was to generate hype and interest in the design community, which included architects, interior designers, and taste-makers. This was a discerning audience that would be critical in influencing the broader market perception of the Serif TV. The challenge was to infiltrate this world and create desire for the product, while keeping access to the TV a guarded secret.

Samsung was faced with the challenge of launching Samsung KX, their new destination for culture and innovation in London. They wanted to create a unique and memorable experience that would align with their brand promise 'Do what you can't'. The challenge was to create an event that would not only attract attention but also stimulate debate and interest among the Gen Z demographic. The insight that 94% of smartphone users engage with their devices vertically, and 79% find vertical videos the most interesting, presented an opportunity for Samsung to push the boundaries of content sharing.

The wearables market is highly saturated, with multiple brands offering similar functionalities and few clear product differences. In 2022, Samsung faced the challenge of launching two of their wearables products – the Samsung Galaxy Buds2 Pro earbuds and the Galaxy Watch5. This was the first time Samsung had promoted these two products together, aiming to highlight their combined potential to enhance exercise and wellbeing. However, the company needed to differentiate itself from the 'alpha wellbeing' culture, characterized by a relentless pursuit of improvement, chasing 'streaks' and breaking personal bests. This culture often leads to a rigid, prescriptive approach to exercise and wellbeing, which is not appealing to a growing cohort of people who prefer to let their feelings guide their exercise and behaviours.

Samsung UK was faced with the challenge of raising awareness for its flagship phone, the Galaxy S21, amidst the easing of lockdown restrictions. The company needed to align its marketing strategy with the current mood of the audience, who were more inclined towards rediscovering familiar experiences rather than trying out new things. The challenge was to create a campaign that would resonate with this sentiment and effectively promote the Galaxy S21.

Samsung Knox Suite is a comprehensive enterprise mobility solution that offers robust security management features. It is designed to protect work devices and data, making it an integral part of the wider Knox platform. However, the vastness and multifaceted nature of Knox Suite make it a complex topic to cover. This complexity, coupled with the inundation of managers and IT administrators with offers for mobility solutions, posed a significant challenge. The solution needed to stand out from the crowd and elevate beyond the ordinary, offering a unique value proposition that would attract the attention of potential users.

Haven, a UK-based holiday park operator, was looking to leverage its official partnership with Team GB to increase its brand visibility and customer engagement. The company wanted to highlight its unique selling proposition of offering a refreshing coastal break in the UK. The challenge was to create a marketing strategy that would not only embody the freedom and fun a Haven beach break can offer but also bring to life Haven's sponsorship with Team GB. The company aimed to unify holidays and holiday home ownership under a single brand, thereby enhancing its market positioning.

Hotel Indigo, a part of the InterContinental Hotels Group (IHG), wanted to expand its support for the LGBTQ community and join in the Pride celebrations that take place every June. The challenge was to build on the success of their 2017 Pride campaign and create a more expansive offering for 2018. The goal was to develop content that would support a digital media partnership with Daily Beast, a paid social media flight, and influencer activations on key properties. The campaign was meant to welcome the LGBTQ community to the hotel and feature Pride celebrations around the country. The challenge also involved creating a turnkey solution for hotel locations that chose to participate, complete with a variety of marketing materials and suggestions for on-site activations.

The case study revolves around the challenge faced by IHG (InterContinental Hotels Group) in developing and launching a global loyalty program for corporate hotel bookers and event planners. The primary requirement was to create a single proposition that could cater to businesses of all sizes, ranging from global enterprises to individual wedding planners. The challenge was not only to design and develop the program but also to manage its launch. This involved initial business casing, stakeholder engagement, requirements gathering, go-to-market strategy, migration from legacy programs, and launch strategy.

InterContinental Hotels Group (IHG) was keen to understand the business impact of its Rewards Partner Programme, which boasts approximately 74 million members. The challenge was to analyze the vast amount of data from multiple sources across IHG and its partners. The goal was to create a comprehensive customer segmentation that would enable IHG to develop more effective marketing strategies and communications. The segmentation needed to incorporate various data points, including 3rd party credit card spend, demographics and preference, lifestyle, and brand survey data.

The challenge was to connect Itubaína, a popular Brazilian soft drink, with the Justice League, a well-known superhero franchise, and extend the reach beyond the typical geek audience or movie fans. The goal was to tap into the universal childhood dream of becoming a superhero. The campaign was to be executed over three months and was to include a product launch, films and content for digital media, a BTL activation, a partnership with Omelete channel, and coverage of CCXP, a major pop culture event in Brazil.

Jamie's Italian, a popular restaurant chain, was keen on fostering loyalty among its customer base. However, they wanted to avoid the traditional route of launching and managing another points-based reward program. The challenge was to devise a unique and effective loyalty strategy that would not only retain customers but also promote advocacy and brand love for the restaurant chain. The restaurant was in need of a commercial strategy that would be different from the norm, yet effective in achieving its objectives.

Jeep, a globally recognized automobile brand, was celebrating a significant milestone - its 75th anniversary. The brand wanted to create a unique advertising campaign that would break away from the usual clichés associated with the automobile industry. The challenge was to create a campaign that would not only celebrate the brand's history but also acknowledge the role of its global community of fans, followers, and drivers in shaping the brand. The campaign needed to be engaging, innovative, and capable of generating immediate and significant responses from Jeep's global audience.

Johnnie Walker, the world's leading scotch brand, was facing a challenge in Indonesia. Despite strong sales, a brand-tracking study by Diageo revealed that the brand was failing to resonate with the new generation of whisky drinkers in the country. The international brand purpose of 'Personal Progress' was not translating effectively to the local consumer base. The primary challenge was to find a way to make this brand purpose meaningful and appealing to the Indonesian market.

In 2015, Scott Duramax, a product of Kimberly-Clark, was faced with the challenge of entering a new market. The company was looking for a way to generate brand awareness, instigate experimentation, ensure product visibility, and establish a close relationship with consumers. The ultimate goal was to convince the Brazilian consumer that Scott Duramax is the best option of semi-disposable cloths. The challenge was not only to introduce a new product but also to create a memorable brand image that would resonate with the consumers and encourage them to choose Scott Duramax over other brands.

Brazil is facing a severe sanitation crisis, with 50% of its population lacking access to basic sanitation. This equates to approximately 100 million people living without basic hygiene, and 40 million people without access to clean water. The consequences of this crisis are severe, leading to increased child mortality rates in the poorest regions. Neve, the leading toilet paper brand in Brazil, recognized the urgency of this situation and aimed to raise awareness about this critical issue. The challenge was to effectively communicate the gravity of the situation and engage the public in a meaningful way to address this crisis.

Lamborghini, a renowned luxury car manufacturer, was seeking to expand its online community and digital presence. The company aimed to reach a new generation of fans and engage with them in a unique and exciting way. The challenge was to create a marketing strategy that would not only attract the attention of this younger demographic but also encourage them to interact and engage with the brand. Lamborghini wanted to leverage the buzz around the film Self/Less and create a digital series that would challenge influencers to take on a new identity, thus creating a unique and immersive experience.

The client, a leading global restaurant chain, was facing challenges with their traditional pricing strategy. Despite their success in managing menu prices through cost control measures, the rapidly growing business and changing market dynamics necessitated a more sophisticated and precise pricing strategy. The client had a wealth of customer data at their disposal, but they needed a solution that could effectively leverage this data. The desired solution needed to be data-driven and backed by robust pricing methodology and research. The client sought to gain impactful insights from both an internal and external pricing perspective.

Lyle’s Golden Syrup, a renowned brand in the baking industry, was faced with the challenge of making a significant impact with their return to TV advertising after a 25-year hiatus. The brand had partnered with the popular TV show, The Great British Bake Off, and needed to create sponsorship idents that would not only match the hype of the show’s highly anticipated return to Channel 4 but also effectively promote the brand and its products. The challenge was to build on the success of their 2016 campaign, 'Sticky But Worth It', and create a series of idents that would resonate with the audience, drive traffic to their website, and increase online searches for Golden Syrup.