Alterra Mountain Company, a hospitality business with 15 ski resorts across North America, faced significant challenges in managing its IT operations. Each resort had its own unique ticketing system and process for IT support, leading to over eleven different processes to raise an IT support ticket. This lack of a unified system resulted in little to no visibility into the status of a ticket, especially for high-priority ones. The situation was particularly stressful during the busy ski season, as resources and time were not being used efficiently. Additionally, each resort had its own Service Level Agreements (SLAs) and processes, creating operational complexities and silos.

Henry Chen, a wedding photographer based in Los Angeles, was struggling to manage the increasing demands of his 14-year old business, Aevitas Weddings. He was overwhelmed with a flood of tasks and client demands, which he had to handle manually. This included following up with leads within a few hours to qualify them, responding to repetitive questions about pricing, availability, and services, and being constantly at his desk to respond quickly. The situation was further complicated by the competitive nature of the wedding photography industry in Los Angeles. Henry was looking for a way to differentiate his offerings, better connect with leads, and automate some parts of his business. His goal was to generate leads that would build a client base for his wedding photography business and create scalable, automated revenue streams.

B-IT Fitness, a new gym chain in Jeddah, Saudi Arabia, was faced with the challenge of managing a high volume of queries from potential customers. The brand had successfully used Facebook Lead Ads to promote a pre-sales campaign, which resulted in a significant influx of leads. However, the brand was overwhelmed with thousands of queries from these leads, all of which were being responded to manually. This process was time-consuming and inefficient, and B-IT Fitness needed a more streamlined way to handle these queries and generate qualified leads for the business. The goal was to increase membership sign-ups while maintaining best-in-class support, but at a lower cost.

Bella Vasta, the founder of Jump Consulting, a pet business coaching company, was seeking to run a more efficient live streaming campaign that would generate a higher number of quality leads. Prior to this, she relied on a registration bot, social media posts, and co-marketing with guests to promote her webinars. However, she struggled to reach a larger audience with her live trainings. The goal was to design a system that would drive more views to Facebook Live while creating an engaging experience for the user. The challenge was to extend the organic reach of their live trainings without spending money on ads, which was proving to be a difficult task.

OlimpiaHome, one of the largest homeware eCommerce stores in Italy, faced a challenge in capturing more leads and improving audience engagement on Instagram. The brand has a significant following on Instagram and regularly runs product launch email campaigns for its eCommerce store. The goal was to create hype over its ongoing product launches and promotions, and in the process, increase email leads from Instagram while creating more engagement with their followers. The challenge was to effectively utilize their active Instagram following to generate leads and increase engagement.

In March 2020, the COVID-19 pandemic led to the shutdown of non-essential businesses across the United States. The Crawfish Hole, a restaurant in Bridge City, Texas, was among the businesses that had to close their doors. The restaurant was faced with the challenge of keeping the business afloat despite the mandatory closure. The main problem was the loss of foot traffic, which was a significant source of their revenue. The restaurant was forced to offer curbside and delivery services only. The challenge was to adjust their messaging and Facebook ads strategy to drive curbside sales. The goal was to generate curbside sales through Messenger by encouraging customers to redeem a 'buy one, get one' offer.

The Dream Workshop, a Costa Rican company specializing in mattress repairs and personalized bed fabrication, faced a significant challenge when the COVID-19 pandemic forced the closure of their physical retail location. The company's business model relied heavily on in-store experiences, allowing customers to test each mattress component on site. This posed a significant challenge when transitioning to a digital platform, especially in a country where only 5% of sales occur online. The Dream Workshop needed to create a comforting and engaging online experience to encourage sales and maintain customer relationships during the lockdown.

GIVA, a rapidly growing silver and natural diamond jewelry brand in India, was facing several challenges in its customer engagement and retention strategy. Despite a heavy influx of customers, the company lacked a precise and relevant way to engage with them. This was leading to a high level of interest in their products but a low conversion rate. Furthermore, the probability of customers returning to the app to make repeat purchases was also relatively low. The company was in need of a solution that could help them engage their customers more effectively, increase conversions, and boost repeat purchase rates.

Fynd, India's largest omnichannel platform for retail businesses, was facing a significant challenge with customer retention. Despite being a rapidly growing company, they found that only 2% of their customers were returning to the app within an 8-week period after signing up. This low retention rate was directly impacting their revenue metrics. Upon investigation, the growth team at Fynd discovered that customers were receiving irrelevant emails, leading to low open rates of just 3% from a customer base of 15,000. This situation was not only ineffective but also risked annoying customers and causing further churn. Fynd needed a solution that would allow them to identify customers who would respond positively to marketing communication and exclude those who would react negatively. They also needed to optimize their marketing efforts to ensure every communication was relevant to each customer without increasing campaign costs.

Chewy, a Fortune 500 e-commerce pet supply company, was facing a challenge in maintaining a high-touch engagement with their candidates. The company prides itself on surprising and delighting customers with every interaction and wanted to extend this approach to their candidate journey. However, the traditional methods of communication such as phone calls and emails were not yielding the desired results. The situation was further complicated by the onset of the pandemic, which made in-person interactions impossible. The company was struggling to connect with candidates virtually and maintain the same level of engagement as before.

Capgemini, a global leader in consulting, technology services, and digital transformation, was seeking to accelerate its sales in a competitive market. The company needed an AI Sales solution that could be deployed globally across their 39 product lines and 122 offerings. The solution was required to detect and prioritize hidden revenue opportunities, increase user adoption, and lower the cost of sales. The challenge was to find a product that could meet all these requirements, and Capgemini was considering three options: building a custom sales intelligence tool and sourcing the data themselves, patching together the current best-of-breed sales enablement tools from well-known vendors, or finding a single vendor that could satisfy all requirements with an easy-to-setup and use UI.

Bottomline Technologies, a New Hampshire-based company, offers a broad array of innovative payments, fraud detection, and regulatory compliance solutions to thousands of customers worldwide. However, the company faced a significant challenge in guiding potential customers through their website. With 37 different products and more than 10,000 customers, the website attracted visitors from all over the world. However, the complexity of the site often led to a convoluted journey for the visitors, resulting in missed opportunities. The company's Digital Marketing team sought a solution that would provide a more direct, relevant, and seamless web experience for both current and potential customers.

RollWorks, a division of NextRoll, was in search of a solution that would enable personalized, real-time interactions with website visitors, improve their lead generation and routing processes, and enhance their overall website experience. They were looking for a platform that could align their marketing and sales teams, and confidently grow revenue. The company considered several Conversational Marketing platforms during their evaluation process. The challenge was to find a solution that offered robust features, an intuitive interface, integrations, and a focus on Conversational Marketing and Sales enablement. The ideal solution would also need to integrate seamlessly with their existing tech stack.

State Street Global Advisors (SSGA), the investment management division of State Street Corporation, faced a significant challenge in adapting to the digital transformation demanded by their clients. Traditionally, SSGA relied heavily on in-person interactions to sell their services. However, they realized that their clients were increasingly seeking a digital experience where they could conduct their own research, ask questions on their terms, and make most of their purchases digitally. This shift was further accelerated by the COVID-19 pandemic, which made video and live chat the primary channels for interaction and sales, while in-person meetings and related sales activities declined sharply. SSGA needed a software solution to support this digital transformation and meet their clients' changing needs.

Republic Services, a leading company in U.S. recycling and non-hazardous solid waste disposal, faced a significant challenge in ensuring the privacy of consumers and business customers across approximately 40 states. Despite having a relatively small attack surface, the company needed to ensure responsible data handling beyond just satisfying compliance needs. They required constant visibility and a thorough understanding of where threats and risks might emerge on their perimeter. The challenge was further compounded as they transitioned to the cloud, specifically Amazon Web Services (AWS), and underwent rapid changes in their IT environment and business operations. The company needed a solution that could provide continuous testing and in-depth information to secure their organization and customers effectively.

Dianthus, a leader in scaling Direct-to-Consumer (D2C) brands, faced a significant challenge in the creation of unique visual marketing assets for ecommerce product marketing. The process was cumbersome and manual, making it difficult to generate assets suitable for social sharing. The proposed solution was to develop a sophisticated AI computer-vision system capable of generating unique photographs, including computer-generated human or animal models against naturalistic backgrounds, that also incorporated the D2C product. However, creating believable AI-generated product shots with digital influencers required a unique machine learning and data pipeline that incorporated multiple processes such as background generation, identity generation, 3D rendering, human positioning, product positioning, and harmonization of all elements. The pipeline also needed to allow for results to progress through various stages of refinement to deliver a finished photo result that was attractive and natural-looking enough to share on social media.

Lucidchart, a company that provides flowchart making and online diagram software, faced challenges in maintaining effective collaboration and communication across its rapidly growing teams. As the company grew by 49% within a year, it became increasingly difficult to keep track of tasks and projects, leading to a decrease in productivity. The company's unique business case also presented a challenge in lead generation. Lucidchart used Marketo for lead generation, but the out-of-the-box syncs provided by Marketo did not meet their specific needs. They needed a solution that would allow them to send leads from Marketo to Salesforce with reliability and ease. Additionally, Lucidchart wanted to create a robust QA dashboard for tracking email campaign metrics and flow volume, but the process was time-consuming and required frequent checks.

Clair Global, with its rich history of over fifty years in delivering portable connection services for live events worldwide, faced a significant operational challenge due to its complex network of carrier partnerships. Each carrier came with its own SIM card, billing system, and account manager, leading to substantial operational overhead. The company's involvement in large-scale events like Coachella and the Formula 1 Miami Grand Prix necessitated a seamless and reliable connectivity solution that could operate consistently across various global locations. Managing different SIMs, juggling data limits, and handling diverse billing systems across numerous carriers presented a logistical headache for Clair Global, hindering their ability to provide the high-quality, reliable service required for the success of large-scale productions.

Betsson, an online gaming company, was facing a significant challenge in protecting its customer data. The company operates in an industry that generates massive international flows of customer and financial data 24 hours a day. Any public leaks of this information would be disastrous for the company's reputation. Furthermore, Betsson's competitors target the same group of customers, making customer email addresses highly valued data. However, the company lacked visibility into data movements surrounding that database. The main threat did not arise from hackers or financial cybercriminals but from the company’s own staff. Some employees were targeted by competitors but others operated alone.

Whether big or small, a Digital shift is always difficult to carry out. We aimed for a digital transformation thus increasing the internal operational efficiencies by introducing self-service and automation, and improving the client experience. Moreover, the utmost challenge was to carefully Validate the single-digit precision of results by rounding off the numbers in calculations for efficiency and accuracy.In the end, Sifars was looking for a reliable way to register customer data securely while naturally engaging them for their daily tasks.

The company was looking to cover all transportation legs of the supply chain: • The transport of partially completed pharmaceutical products from manufacturing facilities to processing centers • The shipment of finished products to regional warehouses • The delivery of the finished products to local distributors Although pilferage, hijacking and product tampering were ongoing problems, the containers couldn’t be sealed because the cargo had to be accessible for random checking at government checkpoints.

BluePrint Automation (BPA), a global leader in end-of-line packaging automation, was facing challenges with its sales and marketing operations. The company was relying on Excel spreadsheets for data storage and email for lead tracking, which was not only inefficient but also led to unsatisfactory outcomes. The lack of a centralized customer data system was hindering effective customer interactions and relationship building. Manual data entry was consuming more working hours than the actual selling process. BPA, which primarily uses a relationship-based selling approach, realized the need to rethink its operations. The company aimed to reduce human error, optimize customer communication, and automate all stages of the buyer’s journey.

Lumen, an automotive manufacturer, was grappling with several operational challenges. The company was heavily reliant on manual processes, with the exception of their purchase order requests. They were also struggling with a hard-to-use legacy system, which was so cumbersome that they had only managed to launch one form in three years. Additionally, their data was dispersed across various locations, making it difficult for stakeholders to access and analyze it in a consolidated manner. Lumen also desired to connect applications and kick off sub-processes using information gained from other processes, a capability their existing system did not offer.

As a solopreneur, Vanessa Prothe, founder of Speak English with Vanessa, faced the challenge of managing multiple roles in her business. She was not only the CEO but also the marketer, salesperson, customer support, and engineer. Her primary goal was to focus on developing courses and connecting with clients, not learning how to code or build tools. As her business grew, she found it increasingly difficult to manually manage tasks such as enrolling students, adding them to mailing lists, and processing payments. The challenge was to find a solution that could automate these tasks, allowing her to focus on her core business of teaching English as a second language.

In the fast-paced world of startups, efficiency is key. Squared Up, an application mapping and monitoring solution, was no exception. The startup was faced with the challenge of scaling their processes without increasing their budget. The team was stretched thin, with everyone handling multiple roles, including sales. The main challenge was managing and nurturing new leads without a dedicated sales team. The company needed a solution that would allow them to automate their processes, particularly in managing new leads, issuing trial licenses, recording information, and sending nurturing emails throughout the trial period.

WeShape, a leading consultancy specializing in DevOps, Digital, Data, and Cloud solutions, was facing a significant challenge in terms of its environmental impact. As a company operating in the digital technology sector, it was becoming increasingly difficult to ignore the environmental commitments. According to the United Nations Environment Programme, digital technologies are responsible for 2 to 3 percent of global emissions. WeShape was keen to establish a positive narrative in the industry and encourage other companies to follow suit. The company was also aware of the anticipated market changes in the dependability of carbon-reliant operations, making these adjustments imperative. As the conversation around Corporate Social Responsibility (CSR) continued to grow, WeShape wanted to invest in responsible change and measure its commitments.

AUDI AG, a leading global car manufacturer, was facing stiff competition from low-cost manufacturers developing their own brands. To stay ahead, Audi aimed to create super-efficient business processes. The company had implemented SAP® ERP to manage various aspects of its business operations, from human resources and cost control to supply chain and plant maintenance. Over time, the SAP environment had expanded to around 100 separate systems, running on 12 HP servers with Oracle databases and an additional 24 HP blades. Audi wanted to improve its IT efficiency to reduce capital and operational costs and create a greener infrastructure, aligning with the company’s sustainability strategy. The company also aimed to increase the availability and performance of its SAP systems, making them more scalable and flexible. The IT Services Department at Audi was tasked with helping the company face several broad business challenges, including increasing demands from employees, customers, and suppliers; the need to support new technologies; rising cost pressures; and growing competition.

Pampers, a leading brand in the baby care industry, was facing a significant challenge in retaining customers as their babies grew and transitioned between different nappy sizes. The growth and development of every baby is unique, and Pampers needed to play a unique role in helping parents navigate these changes. The brand was struggling to maintain its position as the definitive choice for every parent during the early years of their child’s life. The challenge was to develop a new CRM strategy that would increase loyalty to Pampers products at key transition stages in a baby's life.

The company, a major financial and leasing provider, was grappling with the challenge of managing over 27 million records across two legacy systems - Microsoft Dynamics NAV and Target. The presence of a large number of duplicate records was affecting business operations and increasing overhead costs. The simultaneous running of both systems was causing slow processing speeds and necessitating an increase in staff. Furthermore, the company was facing compatibility issues among the legacy systems, platforms, and databases. The daily management of critical data assets was often met with these compatibility issues, further complicating the situation.

Marty Rollinger, the Director of Flight Operations at a small, privately held company based in the United States, was faced with the challenge of ensuring the company's Dassault Falcon continued to have access to US airspace in 2020 amidst looming mandates. His role involved overseeing all flight department activities, including scheduling, maintenance, training, security, and customer satisfaction. The challenge was to find a comprehensive solution that would not only meet the mandates but also provide additional safety features for the aircraft.