Canto > Case Studies > Broxap's Digital Transformation: Centralizing Image Management with Canto

Broxap's Digital Transformation: Centralizing Image Management with Canto

Technology Category

Analytics & Modeling - Computer Vision Software
Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

E-Commerce
Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Clinical Image Analysis
Time Sensitive Networking

Services

Cloud Planning, Design & Implementation Services

About The Customer

Broxap is a British company that specializes in the manufacture and supply of high-specification street furniture, shelters, timber playgrounds, sports, and outdoor gym equipment. The company has grown to seven divisions and is focused on leveraging technology to drive its business growth. Broxap's clientele includes local governments, the National Health Service, the UK Ministry of Defence, schools and universities, construction sector clients, and many other commercial and private organizations. As a 75-year-old business, Broxap has a vast archive of images showcasing the durability and versatility of their products across a wide range of projects.

The Challenge

Broxap, a British manufacturer and supplier of high-specification street furniture and outdoor equipment, was facing a significant challenge in managing its vast archive of images and digital assets. These assets were stored in a restricted access library, which was only accessible to the graphics team. Over time, as employees with knowledge of this system left the company, it became increasingly difficult for the remaining team members to locate specific images and files. This was due to the complex structure of folders and subfolders in the library. Furthermore, as part of their digital transformation strategy, Broxap was keen on enhancing its website and e-commerce offerings. This required a more efficient and accessible system for managing their digital assets, which would fit in with their existing tech stack, including Magento.

The Solution

Broxap turned to Canto, a digital asset management solution, to centralize and streamline their image management. This solution was chosen over a Product Information Management (PIM) system as it better suited their needs. With Canto, Broxap was able to create a central repository for their digital assets, accessible to sales, marketing, and purchasing teams. This enabled the marketing team to efficiently source, share, edit, and download digital content for their campaigns. Freelance photographers were given access to their own portals, allowing their photos to go directly into Canto. Broxap also set up user profiles for different business functions, streamlining the workflow for various teams. They could now download images in the right shape and size for different uses with just a few clicks. Furthermore, detailed tags were added to images as they were uploaded to Canto, enabling salespeople to run broad or specific searches for the images they needed.

Operational Impact

The implementation of Canto has revolutionized Broxap's digital asset management. The time-consuming searches and asset requests from sales are now a thing of the past. The marketing team can now quickly and easily find the images they need for their campaigns. The sales team also benefits from having access to the latest versions of branded assets, ensuring brand consistency. Moreover, having a vast product photo archive at their disposal gives Broxap a competitive edge, as many competitors rely on CGI and 3D models and cannot show their products in real-life settings. The digital transformation has not only improved efficiency but also enhanced the company's marketing and sales capabilities.