Canto > 实例探究 > Broxap 的数字化转型：利用 Canto 集中图像管理

Broxap 的数字化转型：利用 Canto 集中图像管理

技术

分析与建模 - 计算机视觉软件
基础设施即服务 (IaaS) - 云计算

适用行业

电子商务
设备与机械

适用功能

销售与市场营销

用例

临床图像分析
时间敏感网络

服务

云规划/设计/实施服务

关于客户

Broxap 是一家英国公司，专门生产和供应高规格街道家具、庇护所、木制游乐场、运动和户外健身器材。该公司已发展到七个部门，并专注于利用技术来推动其业务增长。 Broxap 的客户包括地方政府、国家医疗服务体系、英国国防部、学校和大学、建筑行业客户以及许多其他商业和私人组织。作为一家拥有 75 年历史的企业，Broxap 拥有大量图像档案，展示了其产品在各种项目中的耐用性和多功能性。

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挑战

Broxap 是一家英国高规格街道设施和户外设备制造商和供应商，在管理其庞大的图像和数字资产档案方面面临着重大挑战。这些资源存储在受限访问库中，只有图形团队才能访问。随着时间的推移，随着了解该系统的员工离开公司，剩余的团队成员越来越难以找到特定的图像和文件。这是由于库中文件夹和子文件夹的复杂结构造成的。此外，作为数字化转型战略的一部分，Broxap 热衷于增强其网站和电子商务产品。这需要一个更高效、更易于访问的系统来管理他们的数字资产，该系统将适合他们现有的技术堆栈，包括 Magento。

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解决方案

Broxap 转向数字资产管理解决方案 Canto 来集中和简化其图像管理。选择该解决方案而不是产品信息管理 (PIM) 系统是因为它更适合他们的需求。借助 Canto，Broxap 能够为其数字资产创建一个中央存储库，可供销售、营销和采购团队访问。这使得营销团队能够高效地为其营销活动获取、共享、编辑和下载数字内容。自由摄影师可以访问自己的门户，让他们的照片直接进入 Canto。 Broxap 还为不同的业务职能设置用户配置文件，简化各个团队的工作流程。现在，他们只需点击几下即可下载适合不同用途的正确形状和大小的图像。此外，在图像上传到 Canto 时，详细的标签被添加到图像中，使销售人员能够对他们需要的图像进行广泛或特定的搜索。

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运营影响

The implementation of Canto has revolutionized Broxap's digital asset management. The time-consuming searches and asset requests from sales are now a thing of the past. The marketing team can now quickly and easily find the images they need for their campaigns. The sales team also benefits from having access to the latest versions of branded assets, ensuring brand consistency. Moreover, having a vast product photo archive at their disposal gives Broxap a competitive edge, as many competitors rely on CGI and 3D models and cannot show their products in real-life settings. The digital transformation has not only improved efficiency but also enhanced the company's marketing and sales capabilities.

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