Gem > Case Studies > Gusto’s Talent Team Leverages Gem for Strategic Hiring and Enhanced Candidate Experience

Gusto’s Talent Team Leverages Gem for Strategic Hiring and Enhanced Candidate Experience

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Equipment & Machinery
Oil & Gas

Applicable Functions

Procurement
Quality Assurance

Use Cases

Personnel Tracking & Monitoring
Supply Chain Visibility

Services

Testing & Certification

About The Customer

Gusto is a company that provides a cloud-based payroll, benefits, and HR management software solution. Their mission is “to create a world where work empowers a better life.” While their core product offering is payroll processing, they also offer a range of other products that cover medical insurance enrollment and administration, commuter benefits, 401k contributions, workers’ compensation insurance, and more. They serve over 200,000 small and medium-sized businesses. The company has over 1800 employees and operates in San Francisco, Denver, New York, Canada, and remotely.

The Challenge

Gusto, a cloud-based payroll, benefits, and HR management software solution, was facing several challenges in its hiring process. The company's Invite Team was seeking better visibility into metrics to understand the success of their outreach campaigns and become more familiar with prospects’ interests and investments. They also wanted to improve their diversity efforts at the top of the funnel and needed a database of qualified talent to avoid starting each new search from scratch. Additionally, they wanted to forecast how a new job requirement would act based on previous open roles, to be more thoughtful and intentional about every new search. These challenges were amplified when the company’s customer base grew 2x during COVID, necessitating the need for more talent to support the increased customer base.

The Solution

Gusto's Invite Team turned to Gem, a platform that allowed them to A/B test messaging, uncover best outreach practices to improve response rates, and discover what motivates and inspires prospective candidates. Gem provided visibility into full-funnel demographics to uncover bottlenecks within the pipeline that the team could work to mitigate, enhancing the entire candidate experience. The team used Gem's Candidate Rediscovery feature to unearth talent in their CRM who was vetted and diverse, ultimately reducing time-to-hire. Using Gem’s passthrough rates and forecasting data, the Invite Team was able to forge an even stronger strategic partnership with its hiring managers. Gem's analytics gave Gusto greater visibility into funnel representation, allowing the team to identify underrepresented groups at particular stages. The team also used Gem for top-of-funnel activities when sourcing, and full-cycle recruiters used it to stay on top of active candidates in their pipelines.

Operational Impact

The use of Gem has resulted in a more strategic and efficient hiring process at Gusto. The team has been able to improve their outreach practices, enhance the candidate experience, and strengthen their partnership with hiring managers. The visibility provided by Gem's analytics has allowed the team to identify and address bottlenecks in the pipeline and underrepresentation at certain stages. The use of Gem's Candidate Rediscovery feature has also enabled the team to leverage their existing database of talent, reducing the need to start each new search from scratch. Furthermore, Gem's automated follow-ups have allowed the team to conduct world-class candidate nurture. Overall, Gem has helped Gusto to build a representative workforce and provide an equitable and humanizing candidate experience.

Quantitative Benefit

Gusto's team saw improved response rates through A/B testing of outreach messages.
The use of Gem's Candidate Rediscovery feature reduced the time-to-hire.
Gusto's customer base grew 2x during COVID, indicating a successful hiring process.