INXPO’s Event Cloud®: Leveraging AI for Enhanced Lead Qualification and Engagement
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
Applicable Industries
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Time Sensitive Networking
- Track & Trace of Assets
About The Customer
INXPO’s Event Cloud® is a platform that empowers organizations to leverage video to reach their stakeholders through engaging online events. The company helps leaders communicate with large audiences through engaging and motivating online events that spur innovation, increase operating efficiency, and drive revenue. INXPO is in the business of creating solutions and meeting goals. They focus on understanding their clients' end goals, whether it's lead generation, thought leadership and awareness, or growing their pipeline. This client-centric approach allows INXPO to create accurate reporting and optimize their services to meet clients’ needs, differentiating themselves through their white-glove customer service.
The Challenge
INXPO’s Event Cloud® is a platform that enables organizations to use video to engage their stakeholders through online events. The company was experiencing steady growth in the number of leads generated by its marketing team. However, they faced a challenge in qualifying these leads before passing them on to sales executives for follow-up. The sales team was overwhelmed and didn't have enough time to dedicate to all the nurturing required. They needed a tool that would help them be more efficient and effective, and something that could scale with the growing business. The goal was to ensure that no lead gets left behind.
The Solution
INXPO turned to Conversica’s AI Automated Sales Assistant, Emily, to help them streamline the lead qualification process. Emily was designed to increase engagement and ensure that all leads were followed up on. She would contact a prospect a couple of times, helping them to remember INXPO's name and sparking their interest in learning more. This solution was not only aimed at capitalizing on the increase of Marketing qualified leads but also freeing up the sales reps’ time. The implementation of Emily in July of 2015 marked a significant shift in INXPO's approach to lead qualification and engagement, leveraging AI to enhance efficiency and effectiveness.
Operational Impact
Quantitative Benefit
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