INXPO 的 Event Cloud®：利用 AI 增强潜在客户资格和参与度
技术
- 应用基础设施与中间件 - 事件驱动型应用
适用行业
- 设备与机械
适用功能
- 销售与市场营销
用例
- 时间敏感网络
- 资产跟踪
关于客户
INXPO 的 Event Cloud® 是一个平台，使组织能够利用视频通过参与在线活动来接触其利益相关者。该公司通过参与和激励在线活动帮助领导者与广大受众进行沟通，从而刺激创新、提高运营效率并增加收入。 INXPO 致力于创建解决方案和实现目标。他们专注于了解客户的最终目标，无论是潜在客户开发、思想领导力和意识，还是扩大渠道。这种以客户为中心的方法使 INXPO 能够创建准确的报告并优化其服务以满足客户的需求，并通过白手套的客户服务使自己脱颖而出。
挑战
INXPO 的 Event Cloud® 是一个平台，使组织能够使用视频通过在线活动吸引利益相关者。该公司营销团队产生的销售线索数量正在稳步增长。然而，他们在将这些潜在客户传递给销售主管进行后续跟进之前，面临着对其进行资格鉴定的挑战。销售团队不堪重负，没有足够的时间致力于所有所需的培养。他们需要一种能够帮助他们提高效率和效果的工具，并且能够随着业务的增长而扩展。目标是确保不遗漏任何领先者。
解决方案
INXPO 求助于 Conversica 的 AI 自动销售助理 Emily，帮助他们简化潜在客户资格认定流程。 Emily 的目的是提高参与度并确保所有线索都得到跟进。她会联系潜在客户几次，帮助他们记住 INXPO 的名字并激发他们了解更多信息的兴趣。该解决方案不仅旨在利用营销合格潜在客户的增加，而且还可以释放销售代表的时间。 Emily 于 2015 年 7 月实施，标志着 INXPO 领导资格和参与方法的重大转变，利用人工智能提高效率和效果。
运营影响
数量效益
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