Acquia DAM > Case Studies > Laura Mercier's Transformation: From Disorganized Assets to Cohesive Brand Experiences

Laura Mercier's Transformation: From Disorganized Assets to Cohesive Brand Experiences

Technology Category

Functional Applications - Computerized Maintenance Management Systems (CMMS)
Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

Equipment & Machinery

Applicable Functions

Maintenance

Use Cases

Asset Health Management (AHM)
Asset Lifecycle Management

Services

System Integration
Training

About The Customer

Laura Mercier is a global cosmetics company that inspires women to embrace their individual beauty and put their best and most confident face forward. The company was facing challenges in managing their digital assets due to the lack of a central repository and the use of file sharing tools that lacked the necessary functionality. The situation was further complicated by the lack of a dedicated DAM administrator to oversee the launch and ongoing maintenance of the DAM system purchased by their former parent company, Shiseido. The teams continued to rely on Box, a cloud storage tool, resulting in scattered, duplicate, outdated files with messy file names.

The Challenge

Laura Mercier, a global cosmetics company, was facing a significant challenge in managing their digital assets. The teams were using file sharing tools that lacked the functionality needed to scale with the growth of their global business. Without a central repository for all approved assets, teams used whatever content they could find, resulting in inconsistent brand messaging. The situation was further complicated when Laura Mercier's former parent company, Shiseido, purchased Acquia DAM for several companies within their family of brands, including Laura Mercier. However, without a dedicated DAM administrator to oversee the launch and ongoing maintenance, the adoption of Laura Mercier’s DAM system stalled. The teams continued to rely on Box, a cloud storage tool, resulting in scattered, duplicate, outdated files with messy file names. There wasn’t an effective way for teams to search for photos, videos, and other creative assets within the tool’s folder-based system, making it difficult for them to find the content they needed.

The Solution

In November 2019, Laura Mercier hired Anna Raugalis as their first Manager of Digital Assets to overcome their DAM challenges and transition from Box to Acquia DAM. As the admin, Anna handles everything from system configuration to engaging users, training global teams, organizing assets, and ongoing maintenance. Anna organized the DAM system in a way that worked for her users, setting up metadata fields and a system hierarchy that aligned with user searches and mimicked how customers shop for products. She also took user feedback into account and adjusted the system to support how they work. To ease the transition, Anna used Portals, the app in Acquia DAM that allows brands to curate subsets of assets that can be accessed outside of the DAM system. This thoughtful transition, coupled with a user-first experience and a dedicated DAM admin, helped Laura Mercier overcome their DAM challenges.

Operational Impact

With a dedicated DAM admin in place, Laura Mercier now has someone to set and enforce guidelines and standards for how the company manages their digital assets. The company's digital assets are now more organized. Users can easily search or filter to locate a particular asset or discover images and videos they may never have known existed. With more helpful file naming conventions and the ability to associate information (or metadata) with assets in Acquia DAM, Laura Mercier’s teams no longer have to dig through folder after folder in Box looking for the assets they need. They can allocate their time to more impactful tasks. Laura Mercier also has greater control over their assets. By creating user groups for each of their global regions, Laura Mercier can control which regions have access to which assets and ensure they remain compliant at all times.

Quantitative Benefit