Laura Mercier 的转型：从杂乱无章的资产到有凝聚力的品牌体验
技术
- 功能应用 - 计算机化维护管理系统 (CMMS)
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 设备与机械
适用功能
- 维护
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
服务
- 系统集成
- 培训
关于客户
Laura Mercier 是一家全球化妆品公司，致力于激励女性拥抱个人之美，展示她们最好、最自信的面容。由于缺乏中央存储库以及使用缺乏必要功能的文件共享工具，该公司在管理数字资产方面面临挑战。由于缺乏专门的 DAM 管理员来监督其前母公司资生堂购买的 DAM 系统的启动和持续维护，情况变得更加复杂。团队继续依赖云存储工具 Box，导致文件分散、重复、过时且文件名混乱。
挑战
Laura Mercier 是一家全球化妆品公司，在管理数字资产方面面临着重大挑战。这些团队使用的文件共享工具缺乏随着全球业务增长而扩展所需的功能。如果没有所有批准资产的中央存储库，团队就会使用他们能找到的任何内容，从而导致品牌信息不一致。当 Laura Mercier 的前母公司资生堂为其品牌家族内的几家公司（包括 Laura Mercier）购买了 Acquia DAM 时，情况变得更加复杂。然而，由于没有专门的 DAM 管理员来监督启动和持续维护，Laura Mercier 的 DAM 系统的采用陷入停滞。团队继续依赖云存储工具 Box，导致文件分散、重复、过时且文件名混乱。团队没有有效的方法在该工具基于文件夹的系统中搜索照片、视频和其他创意资产，这使得他们很难找到所需的内容。
解决方案
2019 年 11 月，Laura Mercier 聘请 Anna Raugalis 担任其第一位数字资产经理，以克服 DAM 挑战并从 Box 过渡到 Acquia DAM。作为管理员，Anna 负责处理从系统配置到吸引用户、培训全球团队、组织资产和持续维护的所有事务。 Anna 以适合用户的方式组织 DAM 系统，设置与用户搜索一致的元数据字段和系统层次结构，并模仿客户购买产品的方式。她还考虑了用户反馈并调整了系统以支持他们的工作方式。为了简化过渡，Anna 使用了 Acquia DAM 中的 Portals 应用程序，它允许品牌管理可在 DAM 系统外部访问的资产子集。这种深思熟虑的过渡，加上用户至上的体验和专门的 DAM 管理员，帮助 Laura Mercier 克服了 DAM 挑战。
运营影响
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