Bullhorn > Case Studies > Optomi's Transformation with Bullhorn S Release: A Case Study

Optomi's Transformation with Bullhorn S Release: A Case Study

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Equipment & Machinery
Telecommunications

Applicable Functions

Human Resources
Procurement

Use Cases

Supply Chain Visibility
Time Sensitive Networking

Services

System Integration
Training

About The Customer

Founded in November of 2012, Optomi is one of the fastest-growing staffing firms in the U.S., having gone from a $0 to $12 million run rate in just one year. The company positions the best IT talent and helps its clients define the technology of tomorrow. Optomi was founded by Todd Black and Michael Winwood, who ran the staffing firm Technisource, which was acquired by SFN Group in 2007. SFN was soon after acquired by Randstad (a Bullhorn customer) in early 2012. Optomi is a Mac-based company and uses all cloud-based software.

The Challenge

Optomi, a rapidly growing IT staffing company, was facing challenges with its Applicant Tracking System (ATS) and Customer Relationship Management (CRM) tool, Bullhorn. Being a Mac-based company, Optomi struggled with Bullhorn's compatibility issues as it was only compatible with Internet Explorer and Windows. To use Bullhorn, Optomi had to purchase and install VMware and Windows to run Internet Explorer and access the ATS. This process was not only cumbersome but also led to support issues as Bullhorn support representatives were working on PCs while Optomi recruiters were on Macs. Another challenge was the speed of the system. Optomi recruiters found that downloading usable documents was too slow and difficult, which led them to avoid using resume attachments in the original version of Bullhorn.

The Solution

To overcome these challenges, Optomi became one of the first customers to standardize on the most powerful version of the Bullhorn ATS/CRM ever built — the cross-browser, Mac-enabled S Release. Optomi entered the S Release beta program and found the new version to be highly efficient, intuitive, and significantly faster compared to accessing the system via VMware. The company started with 4 people using S Release in beta and the results were so dramatic that within weeks, 99% of the agency’s producers started using S Release. Optomi now puts all new hires directly onto S Release. The company is also looking forward to using Outlook completely within Bullhorn, instead of separately for history and tracking, as they’re doing now. Once Optomi switches to Bullhorn for Email, they estimate they’ll save an additional 10-15 minutes per recruiter per day.

Operational Impact

The adoption of Bullhorn S Release has brought about significant operational improvements for Optomi. The new version of the software is not only compatible with Mac but also offers a more intuitive and efficient user experience. The 'bowling alley' part of Bullhorn’s user interface is now clean and easy to work in, making onboarding significantly easier. New users, even those who haven’t worked at a staffing agency before, are able to pick up the tool almost instantly. The support experience has also improved since switching to S Release. Any bugs or issues were addressed and resolved quickly during the beta program. Moreover, with S Release, Optomi has improved their visibility into business processes and placements. They can now see the status of projects, interviews, and pending deals in Bullhorn in real-time.

Quantitative Benefit

Optomi saw its highest activity ever with Bullhorn S Release.
The company went from 4 to 99% of its producers using S Release within weeks.
Optomi estimates they’ll save an additional 10-15 minutes per recruiter per day once they switch to Bullhorn for Email.