Pruning and Content Optimization Boosts Traffic and Revenue for CB World and Auto Body Toolmart
Technology Category
- Robots - Wheeled Robots
Applicable Industries
- Automotive
- Equipment & Machinery
Use Cases
- Traffic Monitoring
- Transportation Simulation
About The Customer
CB World is an online retailer that carries one of the largest selection of radios, antennas, mounts, and other CB accessories. Auto Body Toolmart has been selling tools and equipment directly to businesses and consumers for over 30 years and transitioned from a print catalog to eCommerce. Both companies were facing challenges with their website content and were looking for ways to improve their website performance, increase organic traffic and boost revenue.
The Challenge
CB World and Auto Body Toolmart, two online retailers, were facing challenges with their website content. CB World had a neglected and unnecessary blog that was doing more harm than good. The blog was not providing value to the readers and was unlikely to improve without additional resources. Auto Body Toolmart, on the other hand, had seen a sharp decline in revenue and organic traffic over the summer of 2015. A content audit revealed that thousands of pages had not driven any organic traffic Year to Date (YTD) by the end of September 2015. This was a classic case of thin content and index bloat. Both companies needed a solution to improve their website performance and increase organic traffic and revenue.
The Solution
For CB World, the decision was made to get rid of the blog and migrate five or six posts that were driving traffic as authoritative articles to the main site. The rest of the URLs (approx. 100-200) that were of lower quality were redirected to related category pages. For Auto Body Toolmart, Inflow pruned the underperforming pages, removing them from Google’s index. The content audit also helped prioritize 1,300 top performing pages for improvement and approximately 8,000 pages that could be improved later. In the second phase of the project, Inflow worked with a team of copywriters to rewrite content on the first 1,300 pages identified for improvement. Content issues for the product pages included empty product descriptions, thin content and duplicate content coming from manufacturer descriptions.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
Case Study
Data Gathering Solution for Joy Global
Joy Global's existing business processes required customers to work through an unstable legacy system to collect mass volumes of data. With inadequate processes and tools, field level analytics were not sufficient to properly inform business decisions.
