修剪和内容优化提高了 CB World 和 Auto Body Toolmart 的流量和收入
技术
- 机器人 - 轮式机器人
适用行业
- 汽车
- 设备与机械
用例
- 交通监控
- 交通模拟
关于客户
CB World 是一家在线零售商，提供最多的收音机、天线、支架和其他 CB 配件选择。 30 多年来，Auto Body Toolmart 一直直接向企业和消费者销售工具和设备，并从印刷目录转变为电子商务。两家公司都面临着网站内容的挑战，并正在寻找提高网站性能、增加自然流量和增加收入的方法。
挑战
CB World 和 Auto Body Toolmart 是两家在线零售商，其网站内容面临着挑战。 CB World 有一个被忽视且不必要的博客，弊大于利。该博客没有为读者提供价值，并且如果没有额外的资源就不可能改进。另一方面，2015 年夏季，Auto Body Toolmart 的收入和自然流量急剧下降。内容审核显示，截至 9 月底，数千个页面尚未带来任何自然流量。 2015 年。这是一个内容稀薄、索引膨胀的经典案例。两家公司都需要一个解决方案来提高其网站性能并增加有机流量和收入。
解决方案
对于 CB World 来说，决定取消博客，并将五六个带来流量的帖子作为权威文章迁移到主网站。其余质量较低的 URL（大约 100-200）被重定向到相关类别页面。对于 Auto Body Toolmart，Inflow 修剪了表现不佳的页面，将其从 Google 索引中删除。内容审核还帮助优先考虑了 1,300 个性能最佳的页面进行改进，以及大约 8,000 个可以稍后改进的页面。在项目的第二阶段，Inflow 与文案团队合作，重写了确定需要改进的前 1,300 页内容。产品页面的内容问题包括空的产品描述、内容薄弱以及来自制造商描述的重复内容。
运营影响
数量效益
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