Scaling Property Management with IoT: A Case Study of BAKAN Stays and Guesty
Technology Category
- Networks & Connectivity - 5G
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Equipment & Machinery
Applicable Functions
- Facility Management
- Sales & Marketing
Use Cases
- Inventory Management
- Time Sensitive Networking
About The Customer
BAKAN Stays is a property management company based in Montreal, Canada. The company was founded in 2014 by two college undergraduates, Jeremie Dayan and Kevin Cohen. They started with a single condo and quickly expanded due to high demand. The company differentiates itself by delivering exceptional, responsive, and efficient guest communication and service. BAKAN Stays has grown to become one of Montreal’s most dominant short-term rental property management companies, managing 100 listings across the city and offering unmatched location-centric personal service.
The Challenge
BAKAN Stays, a property management company based in Montreal, was founded by two college undergraduates in 2014. The company started with a single condo and quickly expanded due to high demand, managing thirty units within the first six months. As the company grew, it faced challenges in maintaining its commitment to exceptional, responsive, and efficient guest communication and service. The founders found themselves constantly communicating with guests, leading to late-night calls and texts. Additionally, they were spending too much time, energy, and resources manually listing their properties on various Online Travel Agencies (OTAs), each with different pricing levels. The founders realized that their old way of doing things was no longer sustainable and they needed a solution to automate operations and alleviate their pain points.
The Solution
To address their challenges, BAKAN Stays implemented Guesty’s Automated Messaging tool in 2015. This tool allowed them to create sequences of customized, personalized messages to be sent out to guests at any stage of their stay via SMS, email, or booking platform. This automation was a game-changer for the company. Additionally, they used Guesty’s Channel Manager to publish and adjust their listings across multiple OTAs simultaneously, freeing up their time to focus on creating signature guest experiences. They also used tablets and a digital and physical concierge service to provide guests with local tips. During the COVID-19 crisis, Guesty provided continuous guidance, resources, and support to help BAKAN Stays navigate the challenges.
Operational Impact
Quantitative Benefit
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