Acquia DAM > Case Studies > Streamlining Global Content Distribution for Life Fitness with Acquia DAM

Streamlining Global Content Distribution for Life Fitness with Acquia DAM

Technology Category

Application Infrastructure & Middleware - Event-Driven Application
Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

Equipment & Machinery
National Security & Defense

Applicable Functions

Logistics & Transportation
Sales & Marketing

Use Cases

Asset Health Management (AHM)
Last Mile Delivery

Services

System Integration

About The Customer

Life Fitness is a global leader in helping people lead active and healthy lives. The company's family of brands includes Life Fitness, Hammer Strength, Cybex, ICG, and SCIFIT, and they distribute their equipment across more than 120 countries. Despite a large corporate footprint, they have a small, four-person creative team that produces, manages, and distributes content to support and promote all of their brands. The company's product launches require a lot of new content, and they need to distribute this product content to global teams as soon as the manufacturing is complete.

The Challenge

Life Fitness, a global leader in fitness equipment, faced a significant challenge in distributing product content to global teams promptly after manufacturing. Despite having a large corporate footprint, the company had a small creative team responsible for producing, managing, and distributing content to support and promote all their brands. The team had to ensure that the content was available to support their network of distributors and sales staff as soon as the products were ready to ship. The challenge was further compounded by the need to maintain brand consistency and control over content releases.

The Solution

Life Fitness has been an Acquia DAM customer for over a decade, using the system as their central repository for marketing content. To meet the need for quick and easy distribution of product content across both internal and external stakeholders, they relied on the system’s Portals application. The creative team used Acquia DAM to streamline how content was managed and shared across their organization. All content was stored in one location, making it easy for marketing and sales teams to access and find the assets they needed. External stakeholders, including clients and distributors, had self-serve access to product imagery through Portals. The system also had asset security features that allowed the creative team to control content releases. As each piece of content was created and finalized, it was loaded into the DAM system as 'unreleased', ensuring that only a few users with permission could access the files until they were ready to launch.

Operational Impact

The implementation of Acquia DAM and the Portals application has led to several operational benefits for Life Fitness. The system has accelerated product launches by managing and curating product content so that distribution coincides with the launch, providing instantaneous access to the materials needed to sell and promote products. It has also ensured brand consistency by giving teams and partners easy, self-serve access to approved content, creating a unified brand experience. The portal itself is a reflection of the Life Fitness brand as they are able to modify the fonts and colors to match their guidelines. Despite being a small team, the creative team at Life Fitness has increased agility and speed in their operations thanks to the tools provided by Acquia DAM and the Portals app.

Quantitative Benefit