使用 Acquia DAM 简化 Life Fitness 的全球内容分发
技术
- 应用基础设施与中间件 - 事件驱动型应用
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 设备与机械
- 国家安全与国防
适用功能
- 物流运输
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 最后一英里交付
服务
- 系统集成
关于客户
Life Fitness 力健是帮助人们过上积极健康生活的全球领导者。该公司的品牌系列包括 Life Fitness、Hammer Strength、Cybex、ICG 和 SCIFIT，其设备销往 120 多个国家/地区。尽管公司规模庞大，但他们拥有一支小型的四人创意团队，负责制作、管理和分发内容以支持和推广其所有品牌。公司的产品发布需要大量新内容，他们需要在制造完成后立即将这些产品内容分发给全球团队。
挑战
Life Fitness 力健是健身器材领域的全球领导者，在制造后立即将产品内容分发给全球团队面临着重大挑战。尽管公司规模庞大，但该公司拥有一支小型创意团队，负责制作、管理和分发内容，以支持和推广其所有品牌。该团队必须确保产品准备好发货后，内容即可用于支持其分销商和销售人员网络。由于需要保持品牌一致性和对内容发布的控制，这一挑战进一步加剧。
解决方案
Life Fitness 十多年来一直是 Acquia DAM 的客户，使用该系统作为营销内容的中央存储库。为了满足在内部和外部利益相关者之间快速、轻松地分发产品内容的需求，他们依赖于系统的门户应用程序。创意团队使用 Acquia DAM 简化了整个组织内的内容管理和共享方式。所有内容都存储在一个位置，使营销和销售团队可以轻松访问和查找他们所需的资产。包括客户和分销商在内的外部利益相关者可以通过门户自助访问产品图像。该系统还具有资产安全功能，允许创意团队控制内容发布。每一段内容创建并最终确定后，都会以“未发布”的形式加载到 DAM 系统中，确保只有少数拥有权限的用户才能访问这些文件，直到它们准备好启动为止。
运营影响
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