Appier

Toyota Motor Philippines Corporation (TMPC), a subsidiary of Toyota Motor Corporation, was facing two major challenges. Firstly, they were struggling with insufficient site traffic to their 'Here For You' website, a platform where they share virus advisories, virtual engagement options with salespeople and technicians, at-home car maintenance tips, and details about their community support initiatives. This was particularly important as the COVID-19 pandemic unfolded and the company wanted to assure its customers of its continued support. Secondly, despite running several digital marketing campaigns concurrently, the brand was finding it difficult to expand its audience reach while maintaining cost-effectiveness.

Vecs Gardenia, a renowned skincare brand in Taiwan, was facing the challenge of maximizing onsite conversions and effectively identifying hesitant shoppers in an increasingly competitive skincare market. The brand wanted to deliver coupons with precision to increase revenue and conversion. The traditional methods of identifying hesitant shoppers were manual and prone to errors. The brand was also looking for ways to understand the behavior of hesitant shoppers to tailor its marketing measures based on different onsite behaviors.

Caring Pharmacy, a leading pharmacy chain in Malaysia, was facing a significant challenge in bridging the gap between its offline operations and online platforms. As a predominantly brick-and-mortar business, the company recognized the value in the rich offline data generated by its physical stores. However, integrating this offline data with the online data from its digital channels and generating actionable insights was a complex task. The company's goal was to leverage its offline data for personalized marketing on digital channels and activate offline data in recommendation models, A/B tests, and chatbots to empower users to effortlessly locate products. The urgent need for digital transformation and integration led to Caring Pharmacy's partnership with Appier.

Shin Kong Life Insurance, a Taiwan-based company with over 60 years of history, was looking to leverage FinTech and AI technologies to enhance its big data analysis and prediction capabilities. The company aimed to build comprehensive customer profiles, target high-potential customers, improve advertising effectiveness, provide personalized interactive marketing, and deeply engage with its user communities to increase brand stickiness. The challenge was to effectively integrate AI technologies into their existing systems and processes to achieve these goals. The company also wanted to expand its customer base and increase sales success rates while ensuring precise customer acquisition.

SK Rent-a-Car, a leading long-term car rental company in Korea, faced challenges in driving conversion and maintaining customer engagement. The company needed to move beyond generic messages to attract its consumers’ attention with personalized engagement and boost satisfaction and conversion rate. The process of renting a car was perceived as tedious by customers, leading to a high bounce rate due to the long application journey. The company needed a solution to engage with on-site customers on a real-time basis to keep them on the website and encourage them to complete the application process.

99 Ranch, the leading Asian supermarket chain in the U.S., was facing challenges in optimizing its online store’s performance in the highly competitive online grocery market. The company had launched its online shop in 2019, allowing customers to do their grocery shopping at their convenience. However, like most e-commerce websites, the challenge was getting visitors to add items to their carts and complete their checkout. The company was also grappling with the issue of how to effectively use coupons to incentivize shopping. The conventional coupon delivery systems were not yielding the desired results, as they were not targeted and were being presented to all shoppers, including those who would have made purchases regardless.

AREA 02, Taiwan's first sneaker trading platform, was facing challenges in escalating its digital transformation. The company aimed to develop personalized multichannel marketing to increase conversion and expand business opportunities. They also wanted to build good customer relationships to increase member purchases. However, they were struggling to create a personalized customer journey based on users' behavior and preferences. The company was also looking to optimize its customer journey map for customer acquisition and provide personalized services to maintain customer interactions. The ultimate goal was to increase the annual growth in gross merchandise volume, return visit rate, and reduce customer acquisition costs.

Better Milk, a Taiwan-based dairy brand, was facing challenges in integrating its offline transaction data with online user engagement data to create a more comprehensive customer profile. The brand was also struggling to enhance customer engagement and maintain its membership base. As the retail industry increasingly moved online, Better Milk needed to boost its online sales and customer loyalty. The brand was also looking to strengthen its collaboration with distributors and industry partners. However, the data from Better Milk’s offline distribution channels was highly dispersed, making it difficult to track offline customer profiles and strengthen distribution partnerships. The brand was using marketing tools that were excessively complicated and dispersed, requiring extra time and human resources to match and analyze data.

BMW Taiwan, a branch of the world-renowned automobile manufacturer, was seeking to enhance its brand awareness and increase social engagement on social media platforms. The company was particularly focused on connecting with potential buyers and existing BMW enthusiasts on Facebook. However, they faced a challenge due to Facebook Messenger’s policy, which only allows fan pages to send promotional content to users who have messaged in the last 24 hours. This policy limited BMW Taiwan's ability to reach out to its audience and engage them effectively. During the 2022 Lunar New Year holiday, BMW Taiwan aimed to launch a series of marketing campaigns on Facebook with the objective of increasing engagement with fans.

BRAND’S Suntory, a leading provider of health, beauty, and wellness supplements in Asia, faced a significant challenge in the wake of the Covid-19 pandemic. The company needed to rapidly undergo a digital transformation to adapt to its consumers’ online browsing and shopping needs. This was a significant shift from their traditional business model and required a comprehensive approach to manage its online channels effectively. Previously, BRAND’S did not have a comprehensive platform to manage its online channels holistically, which limited the overall flexibility and efficiency of its online marketing. The company was in dire need of a solution that could help them manage their online channels effectively, ensure targeted communication, and drive conversions.

Clarins, a leading global beauty brand, faced challenges in acquiring new shoppers and pinpointing high-value shoppers in an increasingly crowded online shopping market. The brand's lack of a marketing automation tool compounded this challenge, as it needed an efficient way to analyze millions of data signals, including user interests, behavior, and frequency, to identify high-value shoppers and display captivating messages to them at the right time. Additionally, Clarins aimed to maximize revenue from existing campaigns without offering sitewide discounts that could potentially hurt its brand image. The brand sought a strategic approach to convert more online visitors into shoppers, hoping to reach the right shoppers with the right incentive at the right time for a better conversion rate.

Formosa Optical, the largest chain eyewear company in Taiwan, was facing a challenge in integrating its offline and online data to better understand and segment its customers. The company had traditionally relied on offline data to inform its marketing strategy, which was leaving out a lot of online data that could provide insights into customer preferences and behaviors. The company was seeking an effective approach to analyze and segment customers such as high-value customers or inactive customers. Furthermore, due to local regulations prohibiting the sale of certain eyewear products online, most transactions were taking place at physical locations. However, many potential customers were discovering and learning about products on the company’s website. Therefore, Formosa Optical needed a way to track customer actions from online to offline and implement an online-to-offline marketing strategy to personalize customer service.

Funshop, a South Korean e-commerce brand, was looking to enhance its marketing outreach through personalization. In the highly competitive e-commerce industry, personalization has become a necessity for brands aiming to better target and engage their customers. However, to effectively execute personalization, Funshop needed to gather more information about its customers, their behaviors, and interests. The challenge was to find a solution that could engage customers, track their actions across marketing channels, and automatically collect on-site behavior data such as what they searched, viewed, and purchased.

Harvard Business Review Complex Chinese (HBR) has been a long-standing source of leadership, innovation, strategy, and management knowledge. However, with the rise of social apps, HBR faced the challenge of maintaining close contact with its readers and attracting them back to its website. The goal was to increase subscriptions by analyzing traffic data and obtaining reader profile insights. HBR also aimed to personalize engagement via LINE, a popular social media platform, to increase the percentage of return visits and strengthen long-term reader loyalty. The challenge was to build a convenient, easy-to-use reading platform that could offer more informative and useful articles to working professionals, while also leveraging the power of social media for engagement and data analysis.