Ekstra Bladet, the largest tabloid newspaper in Denmark, needed a way to monitor and analyze their content performance in real-time. They wanted to make informed decisions about what content should be prioritized on the front page, measure results on every area of the front page, and monitor their competition's page views, visits, and time spent on page. The challenge was to find a solution that could provide these insights and be used across the organization, from editors and journalists to the UX/design team and executives.

LiveData wanted to deliver custom dashboards for a wide range of businesses without developing its own software – a process that would be time-consuming and cost-prohibitive. Since the business would be working with many different types of organizations, it needed to find a solution that could easily integrate data that looks very different—and comes from very different sources.

Tantalus, a provider of Smart Grid communications technology, was facing a significant challenge in managing and reporting data. Scott McKenzie, the VP of Load Management Operations, was responsible for tracking, analyzing, and reporting on data from various sources nested in Jira. The data focused on product shipments, returns, and support tickets. The process involved exporting Jira data onto an Excel spreadsheet, manipulating the data, creating custom graphs, and then incorporating these into reports for monthly senior management meetings. This process was not only repetitive but also time-consuming. Jira housed a large amount of granular data, and Scott only needed to look at a few major silos of data. Every month, he would download large spreadsheets with thousands of lines of data and begin analyzing. It would typically take days to build one monthly report. This manual and labor-intensive process was in dire need of an overhaul.

Flight Network, the largest Canadian-based online travel company, was facing a challenge with the increasing shift of booking travel to mobile platforms. Consumers were demanding better services and convenience from the travel companies they do business with. Flight Network felt they needed to improve the entire travel experience and increase convenience in order to cement their status as Canada’s largest locally-owned online travel agency. The company's data was originally only accessible to a select group of analysts, which limited the company's ability to quickly respond to data queries and make data-driven decisions.

Sanoma, a leading consumer media and learning company in Europe, was facing the challenge of tracking and managing metrics for its new online streaming and web-based content. The new content distribution channels created complexities for tracking and metrics management. The online streaming generated a large amount of data about viewership behaviour and content consumption patterns that needed to be effectively tracked and analyzed. In addition, Sanoma had recently signed a lucrative content deal to live stream Finnish Elite League - Liiga hockey games. This deal created a significant need within the management team to track viewer behaviour and feedback up-to-the-minute, to ensure they were generating a solid return on investment. Previous viewership statistics were tracked using Excel spreadsheets, which were difficult to compile and provided a disjointed view of what was really happening online.

A well-known consumer publisher needed to communicate personalized content performance metrics to their network of 200 affiliated content providers. These affiliated contributors submitted articles and videos for publication on the client’s mobile apps and website, and each contributor needed a filtered dashboard view showing only their KPI charts and graphs in Klipfolio. The team not only needed to put together an effective overall content performance dashboard; they also needed to deliver personalized views of engagement metrics such as page views by user device, user demographics, and top content categories and views to each unique stakeholder. The client had been using standard, out­of­the­box Google Analytics reports for tracking its website as well as its iOS and Android apps. Additional dashboard data was sourced from the client’s Microsoft Azure database.

Efficient Foundations, an Australian company, was facing challenges in managing the information flow and performance of its field staff, including technicians and electricians. The company was using a paper-based system, which led to inefficiencies such as missing paperwork, improperly filled forms, and delayed information flow. This resulted in missed appointments and lost business opportunities. The company estimated that it was wasting 25 to 30 percent of a technician’s time due to inefficient monitoring and deployment.

Pixable, a digital media publisher and content creator, primarily uses Facebook to engage with its Millennial audience. While Facebook provides default metrics through its dashboards, Pixable wanted a more granular look at how its media is consumed and distributed through the platform. The company's revenue comes from sponsored content, and in order to maintain and grow this revenue, Pixable needed to confirm that the sponsored content was delivering traffic and return on investment to its sponsors.

Cervino Marketing’s client base is made up of marketing agencies servicing clients of all kinds and sizes. These agencies need to provide regular activity and performance reports to their clients. However, gathering the data from multiple online sources, such as Facebook, Google Analytics, Google AdWords, Twitter, and more, is very time-consuming. Once they have the correct data, the agencies need to put that information into Excel spreadsheets and/or PowerPoint presentations. On average, each report takes two or more hours; multiplied across the client base, that turns into a significant amount of time and energy spent on monthly reporting. Additionally, once the report is created, the data becomes stale. While a client may review the report within a day, they may also let it languish for weeks. This can often result in a client reacting to data that is out of date. The options then are to wait for the next monthly report, or to ask the agency to create a new report – increasing the administrative costs of the account.

Iotum’s sales and marketing departments were faced with a great deal of data from different sources, and that provide valuable information for different sales and marketing funnels. The types of information includes the previous day’s conversions, website signups, ratings for calls and other services, and details on telecom services versus online/webbased services. Adding to the complexity was the fact that Iotum had made several business acquisitions over the last few years –bringing even more sources of different types of data into the mix. The sales and marketing team wanted one unified view of this data.

Jebbit, a Boston-based marketing technology company, wanted to create an environment of transparency by integrating various sources of information into one easily understood dashboard. The goal was to provide real-time data to employees, executives, and investors for a continually up-to-date snapshot of individual, departmental, and company performance. This initiative was led by Jebbit’s director of marketing, Nicholas Lemieux, who had previous experience at a startup and understood the time and resources that could be wasted building a custom dashboard in-house. After evaluating 12 dashboard technologies, Lemieux decided to go with Klipfolio, as many of the other solutions lacked the level of customization that Jebbit wanted.