Marfeel

Evrensel Newspaper, a daily newspaper for the working class in Turkey, faced a challenge in adapting to the mobile revolution. The publisher had built a significant audience before the advent of mobile technology and was wary of alienating its loyal readers with drastic changes. However, they also recognized the risk of being left behind by failing to adapt to new technologies. Evrensel sought a mobile platform that would enhance their performance and speed, provide access to new formats like AMP, but would not fundamentally alter their identity as a newspaper or a brand.

Mejor Contigo SLU, a global media company specializing in software development and online content creation, faced a challenge with its mobile sites. The company's mobile sites were initially developed and maintained in-house. However, as traffic began to grow and audience usage shifted to mobile, the company realized the need for a more professional-looking, faster-loading website. The company's main projects, www.mejorconsalud.com and www.lamenteesmaravillosa.com, along with other publications, needed improved design and user experience, improved SEO, increased mobile traffic and time spent on websites, and maximized mobile monetization through increased page views.

POSITIVR, a French-speaking platform that shares inspiring, moving, and fun stories, was facing a challenge with its mobile-responsive website. The website, developed in-house using WP Touch Pro, a WordPress extension, initially met the site's need for mobile exposure. However, as traffic started to grow, the site required better customization and improved performance. The goal for the positivr.fr mobile website included improving SEO, increasing mobile traffic and time spent on its mobile and tablet sites, increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, and maximizing mobile monetization.

National Review, a leading US conservative magazine and website, was facing challenges with its mobile website. The website was slow and had an outdated user experience (UX), leading to low engagement and high bounce rates. This resulted in poor monetization and lost ad revenue. The magazine's core audience, predominantly males aged between 35-64, visit the site for political commentary and analysis. However, due to limited internal resources, National Review was unable to build a new mobile website or implement a robust solution for delivering content using Google AMP within a reasonable timeframe. The challenge was to develop an intuitive UX to keep readers engaged, achieve higher numbers of newsletter signups, boost monetization, and improve speed and search visibility to increase inbound traffic.

ESDiario, a widely-read Spanish digital publication, was facing a decline in ad revenue due to a poor mobile experience. By 2018, 80% of their traffic was mobile, but users complained about the slow mobile website and confusing interfaces, which led to high bounce rates. The challenge was to improve the mobile experience to retain readers and increase ad revenue.

Den of Geek, a blog dedicated to serving the superfan, was facing challenges with its mobile website. The site was not adaptive to various mobile devices and did not offer a complete monetization suite, which resulted in low mobile interaction and small earnings from mobile. The primary audience of Den of Geek consists of 18-44 year olds, who are passionate about their entertainment choices. The publisher was looking for a solution that would optimize new mobile user discovery, increase user engagement, and monetize mobile traffic generated by mobile site’s visits. Marfeel’s partnership with Google and its allowance for publishers to plug in their own ad partners was especially appealing to the publisher.

Extra.ie, an Irish website specializing in News, Sport, Business, and Entertainment, and part of DMG Media Ireland, faced a significant challenge after losing a substantial organic traffic channel due to a Facebook algorithm change. The company needed to rely on assets within their control. Despite reaching a large user base with their content, limitations with their mobile user experience (UX) meant they were struggling to fully utilize the scale of the content they had. With 92% of their traffic coming from mobile, Extra.ie understood that increasing the page views from every user would significantly impact their bottom line.

Gizchina, a leading mobile technology media, was struggling to maintain a high-performance website that could monetize without compromising the reader experience. The standards for mobile experience were constantly evolving, and Gizchina found it challenging to keep pace with these changes. This was limiting their growth as a publication. They needed a solution that would reflect their commitment to quality and editorial integrity, without drawing resources away from their editorial team or limiting their ability to monetize their content.

Guineenews.org, a daily newspaper established in 1997, had a mobile-responsive WordPress theme site that was automatically adapting to all devices. However, it did not take monetization or content optimization into consideration. The goal for the Guineenews.org mobile website included increasing user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s, expanding readership by allowing access to new audiences, through various mobile properties, and maximizing mobile monetization through a diversified approach, optimizing multiple ad sources, through a single-point integration.

The South African, a multi-platform media source for South Africans living around the world, was struggling with the monetization of its mobile traffic due to slow speeds and lackluster user engagement. The site was also experiencing high bounce rates as it struggled to hold users’ attention beyond the time it took to read one article. The primary goals for The South African were to improve monetization and enhance the overall user experience, while ensuring that the features and widgets already successfully generating revenue would remain on the site. The goals for the South African’s mobile website included increasing page views per visitor and time spent on site, enhancing distribution with Google AMP and Facebook Instant Articles, and improving website loading speed and user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS s.

MobileGeeks, a technology-focused brand, was looking for a way to generate passive revenue without compromising their commitment to creating high-quality content and maintaining meaningful relationships with their readers. They wanted a programmatic system that was seamless, required no management, and aligned with their reputation for leading technology. The system had to deliver an experience that would impress their readers, including ultra-high speeds and a clean, intuitive user interface and user experience.

Brasil 247, one of Brazil’s leading news websites, was facing a challenge in offering a fast and smooth mobile experience to its readers due to the inconsistent availability of 4G infrastructure across the country. As an important source of information for Brazilians, the publication needed to ensure its mobile website was accessible and efficient, regardless of the user's internet connection. Additionally, Brasil 247 was also looking to improve its monetization efforts. The goals for the mobile website included boosting speed to offer the fastest experience on all connection types, offering a smooth and visually appealing mobile experience to all users, and increasing ad revenues by implementing a cutting-edge approach.

Autoweek, a leading publication in car culture, was facing challenges in optimizing its mobile website. The primary consideration was speed, as the company aimed to reach new readers and capture a larger share of the car culture audience. However, being the only B2C magazine in its publisher’s portfolio, Autoweek’s development support for mobile was stretched thin. Its creative needs were significantly different from its B2B projects, and the magazine did not have the internal resources to dedicate to improving its website load times. The goals for Autoweek’s mobile website included growing the number of readers visiting the mobile website, reducing load times to under 3 seconds to decrease bounce rates, and improving usability to deliver a smoother reader experience.

More With Less Today, a website offering frugal ideas for living well on a budget, was facing a challenge as many of its users switched from Internet to Mobile. The existing site was not mobile-dedicated and was difficult to navigate on mobile devices. The founder, Lori Felix, was interested in providing a mobile-dedicated version of the site that would not only be more convenient for users but also provide a new source of income and support traffic monetization. The goals for the mobile website included increasing user engagement through a multi-screen strategy, monetizing the mobile traffic generated by the site's visits, and reaching new users on-the-go.

Xperia Blog, a leading source of news and reviews for Sony's mobile devices, was facing a significant challenge with its mobile site. Despite being a blog that focuses on news around smartphones, a small portion of its traffic was coming from mobile devices. The mobile site, created by a third-party vendor, was not meeting Xperia Blog's SEO optimization expectations. The blog was urgently looking to improve its SEO, increase mobile traffic and time spent on its mobile site, increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and operating systems, and maximize mobile monetization.

Proceso, a leading news provider in Mexico, was facing a challenge with its mobile website. Despite being the primary source of traffic for Proceso, the mobile website was not attracting readers due to its unsatisfactory user experience. This poor mobile experience was causing Proceso to lose potential ad revenues. The company's objectives included creating a mobile website with minimal use of internal resources, increasing engagement through a new reading experience, and boosting ad revenues by at least 30% within 60 days.

Albawaba, a leading pan-Arab news and information portal, was facing challenges with its mobile site and app, both of which were created by a third-party vendor. The existing solutions were not meeting the company's user experience or monetization expectations. The majority of Albawaba's mobile traffic comes from the GCC countries, and the company was looking to reach new audiences, maximize mobile monetization, and increase user engagement. The company wanted to implement a dynamic, multi-screen strategy that would address all mobile devices and operating systems.

El Bocon Magazine, a leading sports publication of Prensmart Group, a leading Peruvian digital and print publisher, was facing challenges with its mobile-responsive website. As the traffic started growing and audience usage started shifting to mobile, El Bocon realized the need for a more professional-looking, faster-loading website. The main goal for the El Bocon mobile website included improved design and user experience, aligning branding with the El Bocon desktop site, improved SEO, increasing mobile traffic and time spent on its website, and maximized mobile monetization.