Mezzobit Enhances Third-Party Tag Management with Catchpoint's Advanced Analytics
Customer Company Size
Mid-size Company
Region
- America
- Europe
Country
- United States
Product
- Catchpoint
- Mezzobit
Tech Stack
- Digital Analytics
- SaaS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Business Operation
Use Cases
- Track & Trace of Assets
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Mezzobit is a business-facing SaaS platform that enables publishers to implement, monitor, manage, and control third-party tags on their websites. The company focuses on providing publishers with a comprehensive view of how these tags are performing and their impact on overall site performance. Mezzobit requires a third-party digital analytics solution to validate its service and offer additional insights into web performance, complementing the customers' own monitoring capabilities. The platform is designed to be user-friendly, catering to individuals who may not be performance experts but need to understand how third-party tags affect customer experience. Mezzobit partners with Catchpoint to enhance its service offering, ensuring that publishers can effectively manage and optimize third-party tags on their sites.
The Challenge
Mezzobit, a SaaS platform for publishers, faced challenges in providing a clear view of third-party tag performance on websites. Their existing third-party analytics tool was too complex for both customers and their own customer success teams, hindering effective use. Mezzobit needed a solution that offered advanced metrics and deep insights into tag performance while being user-friendly for non-experts. The goal was to validate their SaaS tool, discover performance issues with third-party tags, and assist customers with SLA management.
The Solution
Mezzobit partnered with Catchpoint to address their challenges. Catchpoint's solution offered a straightforward and easy-to-use interface, advanced charting and graphing capabilities, and simple exporting methods. This allowed Mezzobit to obtain and analyze performance data more efficiently and share insights with customers. Mezzobit utilized Catchpoint's Last Mile node infrastructure to gain an accurate real-time view of site performance as experienced by end users. This enabled them to compare different geographies and ISPs globally, ensuring consistent performance for clients worldwide. Additionally, Catchpoint's transaction test and custom scripting capabilities allowed Mezzobit to monitor specific pages beyond login screens, a feature not found in other tools. This comprehensive solution empowered Mezzobit to isolate poorly performing tags and improve their tag management services.
Operational Impact
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