Mezzobit Enhances Third-Party Tag Management with Catchpoint's Advanced Analytics
公司规模
Mid-size Company
地区
- America
- Europe
国家
- United States
产品
- Catchpoint
- Mezzobit
技术栈
- Digital Analytics
- SaaS
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Software
- Professional Service
适用功能
- 商业运营
用例
- 资产跟踪
服务
- 软件设计与工程服务
- 系统集成
关于客户
Mezzobit is a business-facing SaaS platform that enables publishers to implement, monitor, manage, and control third-party tags on their websites. The company focuses on providing publishers with a comprehensive view of how these tags are performing and their impact on overall site performance. Mezzobit requires a third-party digital analytics solution to validate its service and offer additional insights into web performance, complementing the customers' own monitoring capabilities. The platform is designed to be user-friendly, catering to individuals who may not be performance experts but need to understand how third-party tags affect customer experience. Mezzobit partners with Catchpoint to enhance its service offering, ensuring that publishers can effectively manage and optimize third-party tags on their sites.
挑战
Mezzobit, a SaaS platform for publishers, faced challenges in providing a clear view of third-party tag performance on websites. Their existing third-party analytics tool was too complex for both customers and their own customer success teams, hindering effective use. Mezzobit needed a solution that offered advanced metrics and deep insights into tag performance while being user-friendly for non-experts. The goal was to validate their SaaS tool, discover performance issues with third-party tags, and assist customers with SLA management.
解决方案
Mezzobit partnered with Catchpoint to address their challenges. Catchpoint's solution offered a straightforward and easy-to-use interface, advanced charting and graphing capabilities, and simple exporting methods. This allowed Mezzobit to obtain and analyze performance data more efficiently and share insights with customers. Mezzobit utilized Catchpoint's Last Mile node infrastructure to gain an accurate real-time view of site performance as experienced by end users. This enabled them to compare different geographies and ISPs globally, ensuring consistent performance for clients worldwide. Additionally, Catchpoint's transaction test and custom scripting capabilities allowed Mezzobit to monitor specific pages beyond login screens, a feature not found in other tools. This comprehensive solution empowered Mezzobit to isolate poorly performing tags and improve their tag management services.
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