A picker with an RF scanner is constantly looking at the gun to get pick commands, hitting the confirm button and doing things in sequential fashion which is time consuming. Warehouse operations costs add up to 20% of the total logistics costs for DHL.

The thorough inspection of a finished product is an essential step in the quality-control process. In the beginning, quality checklists were accessed using paper on clipboards. As technology improved, computers were utilized. But computers required additional time to access, and couldn’t be carried to the equipment being inspected. Tablets replaced computers, but were easily broken and expensive to replace.  

Fairmont Hotels & Resorts, a luxury hotel company with more than 60 distinctive hotels and resorts worldwide, was looking to optimize its social media marketing efforts. The company uses Twitter to increase awareness of offers and drive traffic to sites within their portfolio. However, they faced a challenge in accurately identifying and tracking website traffic generated by their tweets. This was due to the fact that a significant proportion of Twitter traffic doesn’t originate from twitter.com; many Twitter users don’t use the web interface, instead employing one of the many desktop clients or mobile apps available. In addition, a link that’s been posted on Twitter might be forwarded via email or SMS. In all these cases, any traffic which in theory should be attributed to Twitter activities would be reported as direct or other referral traffic.

Ariat, a leading equestrian footwear and apparel brand in the United States, was looking to optimize the performance of its digital marketing channels, increase the effectiveness of its homepage promotions, measure the impact of interactive website features, and understand the value of all conversions, beyond just e-commerce orders. In 2010, Ariat invested heavily in digital by creating a powerful new website. To justify the cost and report a return on investment, the new website required a comprehensive web analytics and reporting program. Beyond just evaluating key performance indicators (KPIs) for e-commerce, such as revenue and conversion rate, Ariat needed to measure the effectiveness of their new merchandising and promotional features, and also the effectiveness of various digital marketing channels.

1stdibs.com, a global destination for the best in furniture, fine art, vintage fashion, and jewelry, was looking to revolutionize a classic old-world industry by connecting the world’s finest dealers with discerning buyers online. As business grew, 1stdibs realized that it would need a broader and deeper understanding of e-commerce customers and the marketplace. The company needed a scalable infrastructure to collect, process, store, and visualize data. It also needed to recruit analytics talent and build a culture in which data was at the heart of the business. The company was using Google Analytics to collect and analyze data, but knew they were just scratching the surface. Without a solid attribution strategy, the marketing team didn’t know what it cost to acquire a customer. The team had no way to measure the effectiveness of cross-channel programs.

Sephora, a beauty giant with 2,300 stores in more than 30 countries, including 17 stores in Singapore and Greater Southeast Asia, was facing a challenge in measuring the offline impact of its online ads. The brand's digital team was confident that its efforts were driving store visits, but it had no way to prove this. The complex decision-making journeys consumers make as they move between online and offline channels presented a unique set of challenges and opportunities for the brand. Sephora wanted to better understand the purchase journeys of its loyal customers and measure the full impact of its digital marketing investments.

Air Show Buzz (ASB) is a media company dedicated to the 'Aerotainment' or entertainment and news in the aviation and air show industry. They needed to measure video views, online sales, the usage of a downloaded application, and the impact of social media. They also wanted to correlate offline events and activities to mobile website usage and branded merchandise sales. However, with their existing implementation of Coremetrics, ASB was unable to meet their measurement needs. None of this was included in their Coremetrics data, and cost was a prohibitive factor to development as Coremetrics incurs fees for using the platform, and incremental fees based on the number of page views served. This expense limited ASB’s investment in talent to interpret reports or to implement customizations needed to capture data for decision making.

Watchfinder, a leading UK retailer of premium, pre-owned watches, was facing a challenge in re-engaging its site visitors who showed interest in their products but did not make a purchase. The company found that buying decisions often took time, spanning weeks or months, with less than 1% of visitors completing purchases on their first site visit. In addition to driving customers back to its site, Watchfinder also wanted to encourage customers to visit its new physical boutique in the London Royal Exchange.

Established in 1989, WBC is the UK's largest supplier of hamper, dell and drinks packaging to independent retailers. The company's website is its main business generation tool, promoting their range of 850 products. WBC was keen to understand how web traffic interacted with the site, and where potential improvements could be made. The company wanted to redesign their e-commerce site and increase the number of sales it generates. However, they faced challenges in understanding visitor interaction with the site and ensuring accurate Google Analytics implementation for solid data analysis.

Airbnb, a global marketplace for accommodation listings, was facing a challenge in managing its complex tagging system. The company uses a large number of website tags, including a unique tag for each of their multiple AdWords accounts and additional tags for an array of vendors measuring different types of conversions. To accommodate the needs of various vendors, many tags had to be replicated several times. At one point, Airbnb was running 88 different audience lists and 100 different tags. The company needed a tag management system to prevent a bottleneck between the operations and marketing teams. The first solution the company tried was not successful — it required significant technical knowledge to implement tags, needed add-on tools for QA and reporting, and was too expensive.

Mumzworld, the Middle East’s largest shopping site for mother, baby, and child products, was facing a challenge in spending its ad dollars wisely. The company had ample user data but needed to make more sense of it. They wanted to increase online sales and repeat buyers, lower the cost for user acquisition and conversions, be more data-driven with its channel investments, and manage on-site inventory better to lower out-of-stock product views. For help, Mumzworld turned to InfoTrust, a Google Analytics Certified Partner that specializes in ecommerce data integration.

Mango, a global fashion retailer, was facing a challenge with its mobile platform. Despite a 50% year-over-year increase in mobile traffic, accounting for 62% of all website traffic, the number of mobile transactions was still lagging behind desktop transactions. The company wanted to improve the mobile shopping experience and increase the number of transactions on mobile devices. They needed to understand where users were in their path to purchase, including: opening a menu, searching for (and clicking on) a particular product, and choosing a shipping method. They also wanted to track exactly how many users reached each of these steps and see where users were exiting the purchase process.

HelloFresh, a meal kit delivery company, was looking to grow its customer base in the American and European markets. To achieve this, they needed to gain a better understanding of the entire customer journey and optimize their bids, budgets, and keywords. They wanted to evaluate all digital marketing interactions based on their actual impact on conversions and increase channel effectiveness and efficiency. The challenge was to understand the whole path, not just evaluate the final click. They needed a solution that could measure the customer journey across devices and channels, from banner advertising on price search engines to online video platforms.

Milliyet Emlak is a real estate platform based in Istanbul, Turkey. The platform allows real estate agents and individuals to advertise available properties, and consumers to find a property to rent or buy. Each ad listed on the site includes the phone number of the owner or estate agent. Ensuring that the consumer finds and uses the phone number to make a call is crucial to the platform’s success. Milliyet Emlak had the idea to include a click-to-call button on each property ad, but believed there was still room for improvement. The team came up with a new design for the button and were keen to test the old version against the new one.

Gerber Life Insurance, a subsidiary of Nestlé, wanted to gain better insight into the relative performance of different marketing channels throughout the customer journey. They understood the last-click attribution of display in policy generation, but they wanted to better understand the overall role display played in the conversion funnel for all marketing channels. They also knew that potential customers who were viewing their ads were likely visiting the website on direct, organic or paid search channels. However, they didn’t have a way to explicitly see and measure such use cases. Because of that inability to measure the post-view impact of display on other channels, they were unable to measure their investment in that channel in an informed manner.

Brian Gavin Diamonds, a Texas-based jeweler specializing in custom engagement rings and known for its signature line of cut “hearts and arrows” diamonds, wanted to get a full picture of its customers’ behavior across the purchasing funnel. The company's main customers are couples ages 18 to 45 who are shopping for engagement rings. Its ecommerce site is responsible for 95% of its sales, and international clients make up 20% of the company’s business. While planning its redesign, Brian Gavin Diamonds wanted to better understand how the customer service it provided over the phone influenced customers’ decisions to purchase, with the goal of driving additional online conversions. At the same time, the company also wanted to know how customers were navigating its e-commerce site and, most importantly, if they decided to make a purchase—or not.

Novartis, a global leader in healthcare, operates thousands of websites worldwide, with about 130 focusing on corporate communications. Managing this number of sites requires ensuring that data from each website gets to the right person and that teams can confidently compare the same metrics to continuously improve the company’s sites for customers. Novartis wanted to consistently and efficiently implement Google Analytics Premium across its key communications websites, ensuring that implementation was done correctly on each individual page. A project of this scale requires many Google Tag Manager containers and Google Analytics Premium properties, so Novartis knew it would need to be able to quickly replicate any changes and updates made in one site to other sites. This includes copying Tag Manager tags, macros, and rules as well as duplicating settings and configurations in multiple Google Analytics Premium properties and views.

TopTarif.de, a leading German price comparison portal, was facing the challenge of identifying users who are highly likely to convert and appeal to them with advertisements. The company had been advertising with Google AdWords for several years using text ads, banners, and YouTube videos. However, they wanted to increase the probability of a conversion and reach interested users more effectively. They aimed to differentiate remarketing lists and adjust bids based on various factors such as the date of the last site visit, traffic origin, depth in the sales funnel, and the probability of conversion for a keyword.

Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android, was looking for a way to earn more money from the free versions of their apps. Their most popular app, English Grammar, was downloaded by more than a million people in nearly 120 countries. However, the company wanted to deliver high-quality, language-relevant ads worldwide—an important capability because Eltsoft’s users live all over, from the United States and Europe to Asia and South America. They needed a simple platform that could help them monetize their apps while ensuring a positive user experience.

AIDA Cruises, a market leader in the cruise industry, wanted to understand the online journey of its customers: how customers were acquired, how they behaved, and when they converted. The company aimed to offer guests an unparalleled vacation experience, improve the environment, and create a secure, success-oriented future for all employees. AIDA needed to relaunch thousands of pages, including a full online booking system, and track the results. The company wanted to create an agile and scalable reporting and analysis environment to help all teams access data to enable better decisions.

APMEX, one of the nation’s largest precious metals retailers, was facing a challenge. Despite being a large company, its marketing resources were limited. However, the company was committed to providing its online customers with a concierge-level customer experience, similar to the personal experience customers get over the phone. To stay on top of its customers’ needs and emerging trends in ecommerce, the APMEX team had been using Google Analytics 360 for more than five years. They were looking for a solution that could help them deliver more personalized customer experiences.

Avvo, an online legal marketplace that connects consumers with lawyers and legal advice, was facing a disconnect between the pricing of sponsored advertising and the customer value it offered. The pricing was based on feeling rather than fact, making it difficult for the sales team to prove value to new prospects or implement demand-based price adjustments on existing accounts. The team needed to understand the number of impressions and clicks on sponsored advertising positions by region and legal specialty. If consumers in a particular region spent more time exploring content or clicking on ads for a particular specialty, then the value of advertising for that service in that region should be higher—and the price should be increased accordingly.

BuildDirect, a virtual organization operating in over 100 countries, was experiencing rapid growth and was eager to improve the efficiency of its online spending. The company had a good marketing mix that combined search advertising, email newsletters, and online customer signups. However, the challenge was to improve performance by discovering which tactics worked and which didn’t. With a marketing budget that approached $1 million per quarter in the first years of operation, it was crucial for BuildDirect to optimize its spending. The company turned to Google Analytics (GA) to replace an existing analytics package, hoping to see immediate benefits.

Certain Affinity, a game developer based in Austin, Texas, was working on their first mobile title, Age of Booty: Tactics. They wanted to leverage analytics to inform game design and optimize monetization. The goal was to quantify and improve overall retention, monetization, and virality of the game. They also wanted to provide a timely cadence of analytics-driven feedback to influence development and live team. However, they were frequently frustrated by the cost, size, and limited flexibility offered by many analytics solutions.

Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases.

The New Brunswick Department of Culture, Tourism and Healthy Living (CTHL) and their agency, T4G, were looking to increase tourism to the province. They launched a website full of New Brunswick trip ideas to support CTHL’s summer campaign – “My New Brunswick Finds”. The primary goal was to increase engagement for two target audience segments with activities and experiences that suited their interests: “No-Hassle Travellers” and “Cultural Explorers/Authentic Experiencers”. CTHL needed support for the seasonal marketing campaign. They wanted to use analytics to evaluate its performance, and also influence decisions for future campaigns. Since the window to attract visitors is both short and competitive, they needed a platform that was agile enough to evaluate what was working and what wasn’t, and a partner who could make changes to strategy and tactics on-the-fly.

Obama for America (OFA), the official re-election campaign for President Barack Obama in 2012, needed to engage supporters, reach and influence persuadable voters, and activate supporters to vote. The campaign was time-sensitive and required quick and easy access to actionable data. The ability to do rapid, real-time optimization was especially important during the Presidential and Vice Presidential debates. The campaign needed to speak to their supporters and persuadable voters who were researching online during the debates. They needed to anticipate issue-related search terms that they would need to target, but they couldn’t be prepared for every possibility.

TV App Agency, a pioneer in the development of applications for connected TVs, was facing a critical need to record data on clicks and downloads on apps for connected TV. The emerging platform was facing questions about monetization, and the agency needed to understand what consumers wanted from the apps. They wanted to gain data-led insights into future development. However, there were no existing statistics on what happens after a client downloads these apps. The agency spoke to a host of vendors offering analytics capabilities based on numerous APIs, but found that many were complex and difficult to implement.

Dafiti, a fashion retailer operating across Brazil, Argentina, Chile, Colombia, and Mexico, was facing challenges with managing tags across multiple sites. The company had to maintain more than 100 tags from media partners across a variety of tools. This led to two major issues: increased page load times and a significant dependency on IT staff to address tagging needs. Some tags were deployed within Dafiti's CMS platform, but many required a different rule to be 'fired,' necessitating implementation support from IT. The company was looking for a solution to manage tags efficiently, reduce dependence on IT, and decrease page load times.

Magazine Luiza, one of the largest retail chains in Brazil, was facing challenges in managing its Google AdWords campaigns. The company had a large number of tags on its website, which was making the tracking and management of its campaigns complex and inefficient. The company wanted to reduce the number of tags to a minimum and simplify the measurement and management of its campaigns. The company's IT team was handling all of the tag implementations, changes, and requests, which was time-consuming and inefficient.