Overview
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HQ Location
United States
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Year Founded
1998
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Company Type
Public
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Revenue
> $10b
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Employees
> 50,000
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Website
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Stock Ticker
NASDAQ: GOOGL
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Twitter Handle
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Company Description
Google specializes in Internet-related services and products. These include online advertising technologies, search, Cloud Computing, and software. Year founded: 1988 Revenue: $66.0 billion (2014) NASDAQ: GOOG
IoT Solutions
There is the potential for 50 billion connected devices by 2020. Google Cloud Platform gives you the tools to scale connections, gather and make sense of data, and provide the reliable customer experiences that hardware devices require. With the potential for so many devices, companies need a network infrastructure that can sustain potentially millions of concurrent connections across a global user base. Google's Backbone Network has thousands of miles of fiber optic cables, uses advanced software-defined networking and has edge caching services to deliver fast, consistent and scalable performance. Many small devices are still capable of producing very large volumes of data. It is only through the insight of sufficiently powerful data analysis tools that these trickles of device data are turned into floods of valuable information. Google Cloud Platform is building a state-of-the-art suite of big data tools.
Key Customers
Khan Academy, RiptidelO, SMART Technologies
Subsidiary
IoT Snapshot
Google is a provider of Industrial IoT infrastructure as a service (iaas), platform as a service (paas), analytics and modeling, cybersecurity and privacy, sensors, and wearables technologies, and also active in the agriculture, education, finance and insurance, healthcare and hospitals, life sciences, retail, telecommunications, transportation, and utilities industries.
Technologies
Analytics & Modeling
Natural Language Processing (NLP)
Computer Vision Software
Digital Twin / Simulation
Edge Analytics
Machine Learning
Predictive Analytics
Real Time Analytics
Virtual & Augmented Reality Software
Use Cases
Functional Areas
Industries
Technology Stack
Google’s Technology Stack maps Google’s participation in the infrastructure as a service (iaas), platform as a service (paas), analytics and modeling, cybersecurity and privacy, sensors, and wearables IoT Technology stack.
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Devices Layer
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Edge Layer
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Cloud Layer
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Application Layer
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Supporting Technologies
Technological Capability:
None
Minor
Moderate
Strong
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Case Studies.
Case Study
DHL Supply Chain Growing Use of AR Glasses
A picker with an RF scanner is constantly looking at the gun to get pick commands, hitting the confirm button and doing things in sequential fashion which is time consuming. Warehouse operations costs add up to 20% of the total logistics costs for DHL.
Case Study
AGCO is Increasing the Efficiency of its Manufacturing Programs Using Glass
The thorough inspection of a finished product is an essential step in the quality-control process. In the beginning, quality checklists were accessed using paper on clipboards. As technology improved, computers were utilized. But computers required additional time to access, and couldn’t be carried to the equipment being inspected. Tablets replaced computers, but were easily broken and expensive to replace.
Case Study
Google Optimize helps Milliyet Emlak boost click-to-call rate by 32% and cut cost per call by 56%
Milliyet Emlak is a real estate platform based in Istanbul, Turkey. The platform allows real estate agents and individuals to advertise available properties, and consumers to find a property to rent or buy. Each ad listed on the site includes the phone number of the owner or estate agent. Ensuring that the consumer finds and uses the phone number to make a call is crucial to the platform’s success. Milliyet Emlak had the idea to include a click-to-call button on each property ad, but believed there was still room for improvement. The team came up with a new design for the button and were keen to test the old version against the new one.
Case Study
Eltsoft Gains up to 20X Revenue Increase Using Admob Interstitials
Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android, was looking for a way to earn more money from the free versions of their apps. Their most popular app, English Grammar, was downloaded by more than a million people in nearly 120 countries. However, the company wanted to deliver high-quality, language-relevant ads worldwide—an important capability because Eltsoft’s users live all over, from the United States and Europe to Asia and South America. They needed a simple platform that could help them monetize their apps while ensuring a positive user experience.
Case Study
Google Analytics 360 empowers Avvo to make better product decisions
Avvo, an online legal marketplace that connects consumers with lawyers and legal advice, was facing a disconnect between the pricing of sponsored advertising and the customer value it offered. The pricing was based on feeling rather than fact, making it difficult for the sales team to prove value to new prospects or implement demand-based price adjustments on existing accounts. The team needed to understand the number of impressions and clicks on sponsored advertising positions by region and legal specialty. If consumers in a particular region spent more time exploring content or clicking on ads for a particular specialty, then the value of advertising for that service in that region should be higher—and the price should be increased accordingly.
Case Study
Global Tech LED Brings Back Its Best Customers Using Remarketing With Google Analytics
Global Tech LED, an LED lighting design and manufacturing company, was looking to increase the adoption of its Solstice® LED modules. These modules are universally compatible with HID fixtures, making them ideal for retrofits. The company had successfully used Google AdWords to increase the number of phone customers. However, it faced the challenge of keeping visitors engaged, bringing them back to its site, and moving them down the purchase funnel. The company wanted to focus on high-potential customers who were most likely to engage and make purchases.
Case Study
Fashion retailer Dafiti enjoys new operational efficiencies and a 25% boost in site speed
Dafiti, a fashion retailer operating across Brazil, Argentina, Chile, Colombia, and Mexico, was facing challenges with managing tags across multiple sites. The company had to maintain more than 100 tags from media partners across a variety of tools. This led to two major issues: increased page load times and a significant dependency on IT staff to address tagging needs. Some tags were deployed within Dafiti's CMS platform, but many required a different rule to be 'fired,' necessitating implementation support from IT. The company was looking for a solution to manage tags efficiently, reduce dependence on IT, and decrease page load times.
Case Study
Magazine Luiza boosts speed by 8% and ROI performance on AdWords by 30% using Google Tag Manager
Magazine Luiza, one of the largest retail chains in Brazil, was facing challenges in managing its Google AdWords campaigns. The company had a large number of tags on its website, which was making the tracking and management of its campaigns complex and inefficient. The company wanted to reduce the number of tags to a minimum and simplify the measurement and management of its campaigns. The company's IT team was handling all of the tag implementations, changes, and requests, which was time-consuming and inefficient.
Case Study
Mumzworld Reaches 300% Roas With Enhanced Ecommerce and Data Import From Google Analytics
Mumzworld, the Middle East’s largest shopping site for mother, baby, and child products, was facing a challenge in spending its ad dollars wisely. The company had ample user data but needed to make more sense of it. They wanted to increase online sales and repeat buyers, lower the cost for user acquisition and conversions, be more data-driven with its channel investments, and manage on-site inventory better to lower out-of-stock product views. For help, Mumzworld turned to InfoTrust, a Google Analytics Certified Partner that specializes in ecommerce data integration.
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