In 2015, Wickes, a supplier of building materials, was facing a significant challenge. The brand was primarily trade-focused and was struggling to transition into an accessible, family-friendly home improvement retailer. The company wanted to convert prospects into customers and increase its market share in the kitchen retail sector. The process of planning a new kitchen was often stressful and expensive for customers, leading to a high drop-out rate. Wickes needed a solution that would help them navigate this process and remove barriers to purchase. The company also needed a way to track customer activity across the journey, report on lead progress and conversions, and understand customer data and marketing performance in real-time.

In the face of escalating cyber threats, organizations are seeking the shortest path to ensure mission-critical continuity. However, 78% of security leaders lack confidence in their organization’s cybersecurity posture. This lack of confidence is further exacerbated by the fact that 60% of enterprise devices report unhealthy applications at any given time. Furthermore, 80% of organizations report connection interruptions or connectivity delays, which can significantly impact business operations and productivity.

Anghami, the leading digital music platform in the Middle East and North Africa, faced a significant challenge in communicating effectively with its artists. The company used email to inform artists about promotional campaigns and activities, but this method proved to be time-consuming, labor-intensive, and inefficient for tracking and measuring events such as new artist releases, milestone download numbers, and updates on follower and listener numbers. Anghami prides itself on providing a personalized experience and often went the extra mile to contact artists manually via Instagram Direct Messages about their achievements. However, this approach was not sustainable in the long run, and the company was in dire need of a reliable, unified, and efficient communication method to engage with artists.

Philips Hue, a leading brand in smart lighting, faced a significant challenge in its brand positioning. The brand had initially launched with a strong personality, but over time, it had become more technical and less personable. This shift led to a complicated and confusing brand image, making it difficult for consumers to understand and connect with the product. The challenge was to humanize the brand, making it simple, approachable, and relatable to consumers. The task also involved developing Hue’s ecosystem and messaging for its three propositions ‘Comfort & Security’, ‘Light Up Your Moments’ and ‘Endless Possibilities’, and creating assets that would encapsulate these propositions.

Philips Hue, a connected lighting system for the home, had initially impressed early adopters and tech enthusiasts when it was launched in 2013. However, two years later, Philips faced the challenge of expanding its reach and connecting Hue to a broader audience in Australia. The company needed to demonstrate the extraordinary lighting capabilities of Philips Hue in a way that would appeal to a wider demographic. The challenge was to transform the perception of Philips Hue from a tech novelty to a practical, innovative, and interactive lighting solution for everyday use.

Pizza Hut was set to launch its first-ever festive pizza and needed a unique and engaging way to celebrate and promote this new product. The challenge was to create a campaign that would resonate with the public and generate excitement for the festive pizza. The company recognized that the Christmas season was no longer just a day or a week, but a period that was getting longer each year. They wanted to capitalize on this insight and launch their campaign early, but in a way that would be humorous and entertaining for their audience.

When the COVID-19 pandemic hit, Carex, a leading brand in personal hygiene products, faced an unprecedented challenge. The demand for their products skyrocketed, leading to a complete sell-out across the UK. This situation forced the brand to halt its advertising campaigns to avoid frustrating its consumers who were unable to find their products on the shelves. As the pandemic continued to spread, the need for personal hygiene products, especially among key workers, the elderly, and the homeless, became more critical. Carex was tasked with the challenge of not only meeting this increased demand but also communicating their efforts to their consumers.

Reebok, in collaboration with Houston Texans defensive end JJ Watt, was faced with the challenge of promoting their new training sneaker, the JJ I, in a highly competitive athletic footwear market. The campaign needed to not only make the JJ I stand out amongst its competitors but also align with JJ’s 'Hunt Greatness' platform and Reebok’s 'Be More Human' brand message. The challenge was to balance these messages across various platforms including TV, online, retail, and print, as well as through retail activations at select Academy Sports & Outdoor locations.

Robinsons SQUASH'D, a new, ultra-concentrated and portable cordial, was introduced to the market with the aim of providing adults with a convenient way to enjoy squash anywhere. The challenge was to create a marketing strategy that would not only celebrate the great taste of Robinsons on the go, but also inspire people to get outside and enjoy squash in new and interesting ways. The company needed to create a buzz around the product and encourage consumers to engage with the brand in a unique and exciting manner. The goal was to create a new category in the market and establish Robinsons as the dominant player in this category.

Samsung, building on the success of their 'Rethink Role Models' campaign and Netball partnership, wanted to further demonstrate the role social media plays in supporting sport in Australia. The challenge was to promote the launch of the new Galaxy A5 in a way that would engage both Netball superstars and sporting fans across the country. The company aimed to create a campaign that would not only showcase the new mobile device but also encourage active participation from the audience. The campaign needed to be delivered via various channels including TVC’s, digital, social and at game content.

Samsung was faced with the challenge of promoting its newest devices, the Samsung Galaxy S6 Edge and the Samsung Galaxy Note 5. The company wanted to create a unique and engaging marketing strategy that would not only showcase the features of these devices but also resonate with the public. The challenge was to create a campaign that would stand out in the highly competitive smartphone market and attract potential customers from all walks of life. The campaign needed to be innovative, engaging, and interactive, leveraging the 'Big On' brand platform developed by iris.

The challenge was to launch the latest Samsung Galaxy Note 5 in Asia without having hands-on access to the device. The smartphone was only available after the New York Samsung Galaxy global launch event, leaving a very short window to produce content around its most innovative features. The task was to create a buzz and generate interest in the product in a very short span of time, without the physical device being present in the region.

Samsung, building on the success of their 'Rethink Role Models' campaign and Netball partnership, wanted to further demonstrate the role social media plays in supporting sport in Australia. The challenge was to promote the launch of the new Galaxy A5 in a way that would engage both Netball superstars and sporting fans across the country. The company aimed to create an action-packed campaign that would put the mobile device at the heart of the sporting community, encouraging fans to get involved and show off their skills using the hashtag #GalaxyAGame.

Heineken, a globally recognized beer brand, was looking to penetrate new distribution channels and access a more premium market. The company aimed to launch a new product that would not only drive awareness and trial but also maintain a standout presence within an elite audience, specifically style-conscious males aged 18-35. The challenge was to introduce a new brand idea that would become the alcoholic beverage of choice in bars and nightclubs around the world. The company needed a unique and innovative approach to capture the attention of this target audience and ensure the successful launch of the new product.

IKEA, a multinational conglomerate known for its ready-to-assemble furniture and home accessories, was faced with the challenge of tailoring its global loyalty program, IKEA Family, to the US market. The company aimed to make the program a primary vehicle for capturing customer data, developing insights, and activating sales through data-driven marketing. The challenge was to create a value proposition that would resonate with the US market and encourage participation in the loyalty program. This required a comprehensive understanding of customer behavior and preferences, which could only be achieved through the analysis of vast amounts of data from various sources.

Johnnie Walker, a globally recognized whisky brand, was looking for innovative ways to make its sponsorship of the Vodafone Mercedes McLaren Formula 1 team more engaging and meaningful to its consumers. The brand wanted to create a campaign that not only promoted its association with the glamour of the racing circuit but also conveyed a strong social message. The challenge was to design a campaign that would seamlessly blend the brand's association with the Formula 1 team and its commitment to responsible drinking.

Barclays, a multinational investment bank and financial services company, has been a long-standing sponsor of football, with a 20-year history of supporting the sport. The challenge was to celebrate this milestone and highlight Barclays' ongoing commitment to football, including its title sponsorship of the Barclays Premier League and the Barclays FA Women’s Super League, as well as its involvement in grassroots initiatives nationwide. The campaign needed to not only reflect on the past two decades but also look forward to the future of Barclays' association with football.

BMW, a renowned automobile manufacturer, was looking to enhance its lifestyle credentials and appeal more to women. The company wanted to capitalize on current cultural trends and create intriguing lifestyle content to make the brand more approachable and desirable to both media and consumers. The challenge was to find a unique and innovative way to achieve this goal, while also showcasing the diverse range of cars in the BMW fleet, from the glamorous BMW 2 Series Convertible to the sustainable supercar, the BMW i8.