AGP Support: Growth Strategy, Digital Transformation, Solution Engineering
Industry: Machinery & Equipment, Technology & Software

B2B Webshop Localization

Client

The client is a manufacturer of paper and pulp equipment striving to enhance their e-commerce platform's performance in Asia.

Situation

The client’s aftermarket components e-commerce platform was underperforming in Asia due to a lack of localization. They needed to understand the specific requirements and preferences of local users to improve platform adoption. By applying best practices in B2B e-commerce and conducting a human-centric ideation process, the client aimed to meet customer expectations and improve platform performance.

Approach

Asia Growth Partners worked with the client’s Webshop product manager to identify localization requirements, validate solutions, and prepare a detailed implementation roadmap.

Conduct research to identify user pain points and validate potential solutions.
Prototype UI/UX changes and process improvements based on customer feedback.
Integrate localization improvements into the long-term product roadmap for future development.

Results

A detailed insight report was developed that highlighted internal and external user pain points.
The client’s Webshop product roadmap was updated to include localization improvements.
Delivered prototypes and a detailed implementation guide for Phase 1 changes.

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