AGP Support: Innovation Management, Solution Engineering, Technology Sourcing
Industry: Automotive & Mobility, Chemicals
Industry: Automotive & Mobility, Chemicals
Machine Vision for Automotive Paint R&D
Client
The client is a global leader in automotive coatings that focuses on developing cutting-edge technologies for quality assurance in the paint industry.
Situation
The client developed a machine vision solution for paint R&D quality assurance at its internal sites in the Asia-Pacific region. They wanted to explore the potential of extending this solution to automotive OEM clients, ensuring technical and business alignment with market needs.
Approach
Asia Growth Partners worked closely with the regional digitalization & innovation team to validate the solution concept via client interview, workshop, and desktop research.
- Define hypotheses and map out use case scenarios to align with OEM needs.
- Conduct client visits and interviews to assess customer desirability and market fit.
- Organize an internal workshop to evaluate the technical feasibility of the solution.
- Prepare financial forecasts and PoC scoping for engagement with the client's headquarters.
Results
- Conducted over 20 internal and external interviews and 3 site visits to validate the solution’s potential.
- Developed targeted customer personas and defined value propositions for the solution.
- Conducted a market readiness assessment to determine commercial success factors.
- Evaluated multiple PoC scope options and designed a communication strategy for both EU and APAC regions.
