AGP Support: Competitor Benchmarking, Innovation Management, Venture Building
Industry: Chemicals
Industry: Chemicals
Intrapreneurship Approach Design
Client
A large chemical company that is part of the Fortune 500 and operates globally with a strong presence in China.
Situation
The client’s backlog of ideas was running low, leading them to consider launching an intrapreneurship program to systematically generate ideas from within the organization. However, they were unsure about the right approach and needed a program design tailored to their innovation unit’s needs.
Approach
Asia Growth Partners collaborated closely with the client’s Digital Innovation team to understand their organizational dynamics and innovation needs.
- Map companies strong in internal innovation, to evaluate their approaches.
- Interview 15 innovation heads and program candidates to assess different models.
- Analyze the pros and cons of various innovation approaches.
- Develop a plan for program implementation based on the best-fit approach.
Results
- The team interviewed 15 industry leaders and innovation program candidates.
- A best-practice research report was delivered, summarizing internal innovation dynamics.
- The innovation program was designed and presented in an internal pitch deck, specifically tailored to the client's needs.
