AGP Support: Innovation Management, Venture Building
Industry: Technology & Software
Industry: Technology & Software
New Venture Accelerator
Client
A global top three dairy product company sought to localize its product development efforts in China.
Situation
As the Chinese market evolved rapidly, the client recognized the need to move beyond importing products designed for European consumers. They needed to create new products and customer engagement platforms specifically for the Chinese market, requiring an internal accelerator program to support localization and drive organic growth.
Approach
Asia Growth Partners helped establish an internal accelerator to support product localization and growth initiatives.
- Collaborate with three client teams to identify and ideate new products tailored to Chinese consumer preferences.
- Validate product-market fit through consumer testing and feedback.
- Guide the teams in building Minimum Viable Products (MVPs) and developing business cases for the most promising ideas.
Results
- The three teams tested a total of 12 product and digital solution ideas over a three-month period.
- Two of the teams secured go-to-market funding from the client’s investment committee.
- Due to its success, the accelerator model was scaled to other business units for further use.
