AGP Support: Innovation Management, Change Management
Industry: Construction & Building Materials
China Innovation Footprint Setup
Client
A European leader in the construction materials industry sought to establish a new innovation presence in China.
Situation
The client planned to open an innovation hub in China but needed to first determine the ideal structure and regional location. They aimed to leverage existing capabilities while maintaining some distance from their core operations. The client also needed to define a footprint that would meet current needs and enable future growth.
Approach
Asia Growth Partners collaborated with the client’s global Chief Digital Officer (CDO) to assess their existing capabilities and determine the most suitable regional location.
- Evaluate the regional fit of different areas with the company’s strategic priorities and existing infrastructure.
- Identify key activities to be performed in both current facilities and the future innovation hub.
- Shortlist potential locations and provide detailed recommendations to the client.