AGP Support: Innovation Management, Venture Building, Solution Engineering
Industry: Automotive & Mobility, Chemicals
Digital Product Concept Validation
Client
A global top three supplier in the automotive paint industry was exploring digital product opportunities in the Asia-Pacific region.
Situation
The client wanted to develop a digital product related to sustainability, specifically a carbon emission calculator, for the automotive refinish market in Asia. However, they were unsure about customer preferences, technical feasibility, and the most important product features. They needed to validate this concept and refine the product for future development.
Approach
Asia Growth Partners partnered with the client’s regional digitalization and business teams to validate the concept of a carbon emission calculator.
- Conduct interviews with internal stakeholders, external customers, and key players in the market.
- Map pain points throughout the sales process and identify opportunities for improvement.
- Generate potential solutions and prioritize the most feasible and viable ones for further development.