AGP Support: Venture Building, Innovation Scouting, Technology Sourcing
Industry: Construction & Building Materials, Technology & Software
Industry: Construction & Building Materials, Technology & Software
IoT Platform Assessment
Client
A leading global manufacturer of construction equipment focused on developing innovative solutions for heavy machinery and industrial services.
Situation
The client was aware that new "lifting-as-a-service" business models would affect their traditional business but lacked insight into the market adoption of these services in Asia. They needed to understand the competitive dynamics of asset-as-a-service (AaaS) platforms and how this shift could impact their business.
Approach
Asia Growth Partners worked closely with the client’s new venture team to map the dynamics of the AaaS market in Asia, including key regions such as China, Singapore, Japan, and India.
- Identify key startups and mature players relevant to the AaaS space.
- Assess their market positioning to prioritize the most promising partners.
- Analyze four prioritized startups' business models, technology stacks, and ecosystem strategies.
- Define a clear roadmap for AaaS channel development.
Results
- A list of 50 startups operating within the AaaS model was compiled.
- Four startups were prioritized for detailed analysis, covering their technology, unique selling propositions (USPs), and market positioning.
- A comprehensive roadmap for developing the AaaS channel was defined, and the project was awarded “Best Internal Startup” by the client’s Board of Directors.
