Geckoboard

Digital-Telepathy, a UX design studio, was facing the challenge of managing and analyzing data from various sources. The process of individually finding numbers or locking in separate app platforms was time-consuming. The company wanted to have a data-driven approach for design development and aimed to see the results of their design work. They wanted to ensure that their designs were not just aesthetically pleasing but were also delivering results. The company also wanted to create a culture of curiosity about data and celebrate small wins.

Saasu, a global accounting platform, has always believed in the importance of data. However, the company faced challenges in making data the ultimate deciding factor in business decisions. The company needed a tool that could display KPIs and metrics prominently throughout their offices and on mobile devices. The challenge was to build a culture where data and intuition could work together, and where data visibility forms an important part of that culture. The company also faced challenges in choosing what to measure, as focusing on the wrong numbers could lead to not achieving business goals.

Ecosia, a search engine that donates 80% of its revenue to a tree planting program in Brazil, is looking to scale up globally. The company is competing with major players in the market by providing equal-caliber search quality with a unique value proposition. However, given the number of various data sources and high search volume, it can be challenging to maintain focus and silence a great deal of noise. Additionally, since Ecosia takes the privacy of its users very seriously and doesn’t store any data or employ personalization algorithms, measuring usage and engagement is a difficult endeavor.

Tam Tam, a digital agency based in the Netherlands, has evolved from a simple website builder to a strategic partner for its clients. The agency differentiates itself by having a strong data-driven culture, both internally and with its clients. However, the challenge lies in managing transparency in client relationships, especially when sharing real-time data about campaign performance. The nature of digital data means that numbers can fluctuate, which can cause concern for clients if not properly understood. Furthermore, the fast-paced nature of the industry requires consistent and up-to-date information to avoid unnecessary debates and focus on generating insights and ideas.

BNOTIONS, a multi-award winning innovation agency, was facing challenges in providing real-time reporting to its clients and building a data-driven culture within the agency. The agency was spending a significant amount of time on reporting tasks, which was not only time-consuming but also inefficient. The agency was also struggling with transparency and knowledge sharing across different teams and accounts. The traditional method of gathering data and presenting it in PowerPoint presentations was proving to be inefficient and time-consuming. The first five to ten slides of each presentation were dedicated to explaining how the project was performing before getting into recommendations.

BetterNow, a fundraising platform, was struggling to find a solution to effectively communicate and track their metrics. They had previously used another solution, Metricly, but it was discontinued. They needed a system that could connect to all their cloud-based systems and display data in a visually appealing and easy-to-understand manner. The challenge was to find a solution that could break down their overall goals into 'lead' metrics that employees could influence on a day-to-day basis. These metrics needed to be action-oriented and aligned with the overall business goals.

Yummly, a food-focused site launched in 2010, has always been metrics-driven. However, as the company grew, it found itself overwhelmed with information. The company wanted to focus on top-level metrics and visualize them in a way that would be accessible to all team members. They also wanted to build a culture of transparency, where mistakes and successes could be openly shared and learned from. This was a challenge as changing culture is generally difficult and transparency is typically not in one’s self-interest.

BillGuard is a company that revolutionizes the personal finance field by tackling the problem of unwanted charges on people’s bills, credit card statements, and bank accounts. They have an iPhone app that people can use to track their spending and save money. The challenge was to make data accessible and actionable for all the teams in the organization. They needed a tool that could refresh data on its own, be modularized so that if one graph doesn’t work, it won’t break the entire dashboard. They also needed a tool that could easily add another stat to the dashboard when things change or when they do something that requires following another key metric.

Pearson, a global education company, was looking to become more agile and promote data-driven decision-making. The company was already using a variety of cloud technologies, including Google Mail, Documents, and Hangouts, as well as Service-Now and Jira and Confluence. However, the company faced challenges in bringing this kind of mentality and agility into such a large organization. There was a distance between the person who knew they needed information and the person who could deliver it, and there was a skill challenge and a knowledge gap. Many people didn't know that tools were available on the Internet.

Podio, a team organization and communication platform, was facing challenges in sharing insights and tracking the impact of their work. The team was spread across San Francisco and Copenhagen, making it difficult to keep everyone updated on the company's performance. Traditional methods like whiteboards were not effective due to the geographical dispersion of the team. Furthermore, the company was missing a way to track how they were doing as a business. They had key performance indicators (KPIs) around user growth, new customers, daily active users, monthly recurring revenue (MRR), churn, etc., but they lacked a centralized system to visualize and share these metrics. They also wanted to track their performance in customer support, which was a crucial aspect of their business.

Rubicon Project, a leading technology company automating the buying and selling of advertising globally, is a metrics-driven organization with a massive marketplace that powers more than 180 billion ad trades per month. They have a Greenplum data warehouse and use Graphite extensively, with over 250,000 graphs. Despite having sophisticated business intelligence and analytics tools, they needed a way to get a quick, generic overview of what was going on in the company. Traditional methods like Excel sheets were time-consuming and not efficient. They needed a tool that could automate the process of displaying data in a way that could be easily shown to people in staff meetings every week.

Kigu.me, Australia’s largest importer of animal onesies and authentic kigurumis, experienced a surge in demand when onesie-wearing celebrities made the comfortable piece of clothing the new ‘it’ item. The trend spread globally, and Kigu.me needed a tool to help them keep up with the growing demand. The company was experiencing a parabolic growth, with sales doubling or tripling every month. The founders found themselves constantly refreshing the orders page to keep up with the sales. They needed a better way to monitor the health of the business on a daily basis.

Quiet Logistics, an Ecommerce Fulfillment company, was in search of a dashboard to complement their offering. They wanted a solution that could help them quickly summarize and access large amounts of data. The company wanted to leverage the infrastructure of a dashboard solution and utilize a number of custom widgets available. The goal was to create a system where everyone in the organization could instantly see how they were doing without having to ask questions like how many orders did they ship today, this week, this month.

Mirabeau, a full-service online agency, was looking for a way to empower their teams, build stronger relationships with clients, and develop a culture of result-oriented individuals. They needed a solution that could provide real-time insights into commercial or technical KPIs for their clients and give a multidisciplinary overview of running projects and daily operations for their Scrum/Agile/DevOps teams. The challenge was not only in designing and configuring a dashboard but also in defining the right KPIs and obtaining the right data in the first place. They faced difficulties in getting appropriate data from back-end located systems and databases due to security restrictions or distributed responsibilities.