1Weather：通过个性化通知扩大移动用户参与度
技术
- 机器人 - 轮式机器人
- 传感器 - 全球定位系统
适用行业
- 城市与自治市
- 电信
适用功能
- 销售与市场营销
用例
- 泄漏与洪水监测
- 智慧城市运营
关于客户
1Weather 是 Google Play 商店中评分最高的天气应用程序，提供实时本地天气预报。该移动应用程序提供全球各地的天气信息和预报，以及美国特定地点的恶劣天气警报和报告。1Weather 拥有超过 800 万活跃用户，其中 5% 来自美国。这些用户依赖该应用程序每日天气预报，即使他们在移动中。
挑战
1Weather 是一款评分最高的天气应用程序，在维持用户参与度和重新参与度方面面临着挑战。尽管提供定期天气更新和预测，该应用程序的页面会话量仍然较低。该公司希望确保用户能够持续受益于其准确的天气信息和预报。主要目标是提高应用程序打开率和参与度，使用相关推送通知提高点击率 (CTR)，并使用内容参与度得分 (CES) 提高每次会话的深度。然而，由于其大部分用户群位于美国，该公司面临着限制，美国严格的数据和用户隐私法要求所有参与通信仅与天气条件相关。
解决方案
为了克服这些挑战，1Weather 采用了更加细分的参与方法，确保传递的消息与每个用户相关，并优化发送的消息数量。该公司与 MoEngage 合作部署其客户参与平台。他们利用来自近 800 万用户的大量位置数据，并使用 MoEngage Analytics 进行分析，以创建利基用户细分。该品牌的营销团队还能够分析过去用户的行为及其移动应用程序活动。然后，他们将用户分为活跃组和非活跃组，并根据他们的默认位置偏好进一步细分。该团队利用这些新细分的组，使用定期推送通知和动态产品消息传递 (DPM) 来动态映射个性化用户通信活动。他们还实施了提高移动应用程序粘性的策略，将用户从非活跃细分群体转移到活跃细分群体，并向用户的当前个人资料添加更多位置数据。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Turning A Stadium Into A Smart Building
Honeywell created what it called the “intelligent system” for the National Stadium in Beijing, China, turning the venue for the opening and closing events at the 2008 Summer Olympics into a “smart building.” Designed by highly controversial artist Ai Weiwei, the “Bird’s Nest” remains one of the most impressive feats of stadium architecture in the world. The 250,000 square meter structure housed more than 100,000 athletes and spectators at a time. To accommodate such capacity, China turned to Honeywell’s EBI Integrated Building Management System to create an integrated “intelligent system” for improved building security, safety and energy efficiency.
.png)
Case Study
Smart Street Light Network (Copenhagen)
Key stakeholders are taking a comprehensive approach to rethinking smart city innovation. City leaders have collaborated through partnerships involving government, research institutions and solution providers. The Copenhagen Solutions Lab is one of the leading organizations at the forefront of this movement. By bringing together manufacturers with municipal buyers, the Copenhagen Solutions Lab has catalyzed the development and deployment of next-generation smart city innovations. Copenhagen is leveraging this unique approach to accelerate the implementation of smart city solutions. One of the primary focus areas is LED street lighting.
Case Study
Buoy Status Monitoring with LoRa
The Netherlands are well-known for their inland waterways, canals, sluices and of course port activities. The Dutch Ministry of Infrastructure indicates that there are thousands of buoys and fixed items in and near water environments that would profit from IoT monitoring. One of the problems with buoys for example, is that they get hit by ships and the anchor cable breaks. Without connectivity, it takes quite some time to find out that something has happened with that buoy. Not to mention the costs of renting a boat to go to the buoy to fix it. Another important issue, is that there is no real-time monitoring of the buoys at this moment. Only by physically visiting the object on the water, one gains insight in its status.
Case Study
Barcelona Case Study
Barcelona’s heavy traffic and its associated high levels of pollution were the primary factors that motivated some companies and universities to work on strategies for improving traffic in the city centre. Bitcarrier is one of the technologies involved in the In4Mo Project, whose main objective is to develop the applications that form the core of smart mobility, one of the fundamental pillars of the smart city concept.
Case Study
China Mobile Smart Parking
Smart Parking, powered by NB-IoT technology, is making it easier for drivers to find free parking spots. Cities can better manage their parking assets and maximize the revenue available to them as a result. Drivers searching for parking create congestion and pollution by circling and hunting for available parking. Smart Parking services are able to significantly ease these problems by guiding a driver directly to a parking space.
