技术
- 网络安全和隐私 - 身份认证管理
- 网络安全和隐私 - 入侵检测
适用行业
- 服装
- 消费品
适用功能
- 采购
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 测试与认证
关于客户
6thStreet.com 是 The Apparel Group 的电子商务部门,The Apparel Group 是世界上最大的零售商之一,总部位于迪拜。该公司在 2018 年黑色星期五期间的销售额大幅增长,表明消费者行为正在转向全渠道体验。 6thStreet 的首席执行官 Dharmin Ved 制定了推动 10 倍增长的雄心勃勃的目标,这需要重点关注客户关系管理 (CRM)。该公司使用不同的工具来发送短信、电子邮件、移动推送通知和应用内消息,这些工具各自为政,因此很难提供有意义的全渠道体验。
挑战
The Apparel Group 的电子商务部门 6thStreet.com 的销售额正在显着增长,这表明消费者行为正在向全渠道体验转变。首席执行官设定了推动 10 倍增长的雄心勃勃的目标,这需要重点关注客户关系管理 (CRM)。然而,由于使用不同的工具发送短信、电子邮件、移动推送通知和应用内消息,该团队在了解消费者行为、旅程、喜好、偏好和购买模式方面面临挑战。这些工具各自为政,难以全面了解消费者的旅程、绘制跨渠道的消费者行为并提供有意义的全渠道体验。很明显,他们需要对其技术堆栈进行现代化改造。
解决方案
6thStreet 在 2019 年初选择了 MoEngage 来实现其技术堆栈的现代化。 MoEngage 已展现出处理规模的能力,并在海湾合作委员会地区拥有多个大客户,使其成为首选合作伙伴。 CRM 团队采用了清晰的 12 个月路线图来推动快速增长。他们利用 MoEngage 通过捕获其网站、移动应用程序和电子邮件上的每一次消费者互动来提供卓越的消费者体验和个性化营销传播。他们根据消费者的生命周期阶段、偏好和行为对消费者进行细分,并通过多个渠道向他们提供个性化消息。他们还通过分析每次滑动、点击和点击其数字属性来了解消费者的产品偏好、活动绩效等,从而实现数据驱动的决策。他们使用 MoEngage 强大的分析功能来绘制消费者旅程并识别每个阶段的摩擦点。
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