A Top-25 Regional Bank Establishes a Branded Customer Experience for Its Digital Bank
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- EngageOne RapidCX
技术栈
- APIs
- Content Management Systems
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 平台即服务 (PaaS) - 连接平台
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 金融与保险
适用功能
- 商业运营
用例
- 数字孪生
- 远程资产管理
服务
- 系统集成
- 软件设计与工程服务
关于客户
The customer is a top-25 regional bank that operates in the financial services industry, specifically focusing on digital-only online banking. As a large corporate entity, the bank aims to provide a seamless and fully digitized banking experience to its customers. The bank's primary goal is to enhance customer satisfaction by offering flexible and personalized communication options. By leveraging advanced technology and integrating various systems, the bank seeks to establish a strong brand presence in the digital banking sector. The bank's commitment to innovation and customer-centric solutions positions it as a leader in the financial services industry.
挑战
The bank faced the challenge of designing a fully digitized customer communication experience for its digital-only online banking service. They needed to establish a denovo digital-first bank and integrate it with a new core system within six months. Additionally, the bank required flexibility to make changes to products, positioning, and experience while honoring customer preferences for electronic communication delivery options.
解决方案
The bank implemented EngageOne RapidCX to create a comprehensive library of online, email, and SMS communications. They leveraged multiple APIs for online presentment, alerts, and personalization, enabling on-demand, one-to-one, and one-to-many communication capabilities. The solution provided full content management for rapid change flexibility and utilized data to drive personalized content, detailed delivery tracking, audit traceability, and governance. By integrating separate systems and processes into one platform, the bank enabled over 430 users to self-manage and access communications across the enterprise.
运营影响
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