通过数据驱动的决策提高转化率：AB Tasty 在 Google Cloud 上的成功案例
技术
- 分析与建模 - 机器学习
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 建筑物
- 石油和天然气
适用功能
- 质量保证
用例
- 实时定位系统 (RTLS)
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
AB Tasty 是一款一体化网站优化平台，可帮助客户做出数据驱动的决策，以提高转化率。他们已发展成为一家全球性公司，在全球设有七个办事处，自 2009 年以来接待了超过 170 亿访客。
挑战
AB Tasty 之前的数据架构无法处理每天生成的大量交易事件，限制了他们向客户提供实时数据洞察的能力。
解决方案
AB Tasty 在 Google Cloud 上构建了数据管道，使用 Cloud Dataflow、Cloud Storage 和 Cloud Pub/Sub 每天收集和处理 20 亿个事件。然后，数据在 BigQuery 中存储和分析，为客户提供灵活的数据分析访问权限。
运营影响
数量效益
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