实现 IP 成功：Ergo 和 FlowForma 观点
公司规模
Mid-size Company
地区
- Europe
- America
国家
- Ireland
- United Kingdom
- United States
产品
- FlowForma
- SharePoint
- Azure
- Office 365
技术栈
- Microsoft Office 365
- Microsoft Azure
- SharePoint
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Brand Awareness
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- Software
- Professional Service
适用功能
- 商业运营
- 产品研发
用例
- 过程控制与优化
- 质量预测分析
服务
- 软件设计与工程服务
- 系统集成
关于客户
Ergo 曾四次荣获爱尔兰年度微软合作伙伴奖。该公司早在 2008 年就已开始打造自己的知识产权，其产品名为 Fenergo。当时，该公司的营业额为 2000 万欧元，拥有 140 名员工。如今，Ergo 是一家业务遍布全球的 IT 解决方案提供商，总部位于都柏林，拥有 400 名员工，年营业额达 6000 万欧元。该公司已成功分拆出两家产品公司，即 Fenergo 和 FlowForma。FlowForma 是 Microsoft Office 365® 流程自动化工具的领先提供商，它一直以创新的方式开发屡获殊荣的产品，使用户能够更智能、更快地创建和简化流程，利用熟悉的 SharePoint 平台，无需任何编码，从而彻底改变传统的 BPM 领域。
挑战
Ergo 曾四次荣获微软爱尔兰年度合作伙伴奖，它很早就意识到了构建自有知识产权的重要性。2008 年，该公司开始构建自有知识产权，产品名为 Fenergo。当时，该公司的营业额为 2000 万欧元，拥有 140 名员工。如今，Ergo 是一家业务遍布全球的 IT 解决方案提供商，总部位于都柏林，拥有 400 名员工，年营业额为 6000 万欧元。它已成功分拆出两家产品公司，即 Fenergo 和 FlowForma。2012 年末，在从事一个软件开发项目时，Ergo 意识到可以从为客户创建的解决方案中开发新产品的机会。当时担任 Ergo 软件解决方案实践负责人、现任 FlowForma 董事总经理的 Neil Young 向 Ergo 董事会提出了一项提案，即开发可在 SharePoint 平台上运行的业务流程管理工具的知识产权。
解决方案
在早期阶段，Young 需要测试其 FlowForma 概念的市场，并委托在英国和爱尔兰进行市场研究。在证明了机会规模并获得董事会支持后，Ergo 采取了非常深思熟虑的方法来使这项新业务取得成功。对于企业来说，快速看到结果非常重要，因此它迅速为这个新团队创造了发展其概念的空间。Ergo 获得的市场研究和第三方意见表明，明确的客户价值主张对于产品成功至关重要。通过分析目标地理和垂直市场的竞争格局，FlowForma 快速创建了其产品将为其增加最大价值的客户档案。这意味着新公司拥有一个强大的平台来构建正确的市场营销战略，并且其销售和营销完全一致。
运营影响
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