Adda247 的转型：利用 MoEngage Analytics 自动执行 90% 的客户数据分析
技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 城市与自治市
- 教育
适用功能
- 采购
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 测试与认证
- 培训
关于客户
Adda247前身为Career Power，是一家知名的教育科技公司，专门提供政府备考培训和材料。该公司的应用程序是一个综合平台，提供视频、文章、测验、电子书、论坛、职位提醒等内容的汇编。除了Adda247移动应用程序外，该公司还运营其他平台，例如Adda247 YouTube频道、sscadda.com、Career Power、bankersadda.com和ctetadda.com。该公司的目标是提供一个简化学习和提高技能的教育平台，为政府各部门和部委提供就业保障。
挑战
Adda247 是一家领先的教育科技公司，尽管定期开展活动，但在保持一致的客户参与度方面面临着重大挑战。该公司拥有超过 2000 万的用户群，但由于沟通中缺乏个性化的客户偏好，该公司注意到参与度下降。该公司意识到参与率下降是由于他们无法有效分析客户行为的结果。他们没有分析他们的活动来了解客户对该平台的使用情况和兴趣。此外，他们知道客户正在放弃测试，但缺乏数据来确定这种情况发生在哪个阶段。该公司需要一种自动化分析工具，可以自动分析客户行为并减少人工干预的需要。
解决方案
Adda247 借助 MoEngage Analytics 来了解客户行为并开展数据驱动的客户参与活动。借助 MoEngage，该公司能够分析客户行为，包括他们的应用程序使用情况、应用程序内活动、搜索、课程/考试兴趣以及特定的退出点。为了更好地了解客户偏好，他们为各种活动创建了一个自定义仪表板，例如使用情况、产品转换、考试类别表现、销售分析、分数分析、营销转换、保留、优惠券分析、视频和电子书参与度。该品牌每天分析客户行为并确定多个下客点。利用行为分析，他们创建了客户参与活动，在正确的时间接触到正确的客户，鼓励他们执行所需的操作。 Adda247 还使用 MoEngage 的电子邮件功能与其用户建立联系并重新吸引他们。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Turning A Stadium Into A Smart Building
Honeywell created what it called the “intelligent system” for the National Stadium in Beijing, China, turning the venue for the opening and closing events at the 2008 Summer Olympics into a “smart building.” Designed by highly controversial artist Ai Weiwei, the “Bird’s Nest” remains one of the most impressive feats of stadium architecture in the world. The 250,000 square meter structure housed more than 100,000 athletes and spectators at a time. To accommodate such capacity, China turned to Honeywell’s EBI Integrated Building Management System to create an integrated “intelligent system” for improved building security, safety and energy efficiency.
.png)
Case Study
Smart Street Light Network (Copenhagen)
Key stakeholders are taking a comprehensive approach to rethinking smart city innovation. City leaders have collaborated through partnerships involving government, research institutions and solution providers. The Copenhagen Solutions Lab is one of the leading organizations at the forefront of this movement. By bringing together manufacturers with municipal buyers, the Copenhagen Solutions Lab has catalyzed the development and deployment of next-generation smart city innovations. Copenhagen is leveraging this unique approach to accelerate the implementation of smart city solutions. One of the primary focus areas is LED street lighting.
Case Study
Buoy Status Monitoring with LoRa
The Netherlands are well-known for their inland waterways, canals, sluices and of course port activities. The Dutch Ministry of Infrastructure indicates that there are thousands of buoys and fixed items in and near water environments that would profit from IoT monitoring. One of the problems with buoys for example, is that they get hit by ships and the anchor cable breaks. Without connectivity, it takes quite some time to find out that something has happened with that buoy. Not to mention the costs of renting a boat to go to the buoy to fix it. Another important issue, is that there is no real-time monitoring of the buoys at this moment. Only by physically visiting the object on the water, one gains insight in its status.
Case Study
Barcelona Case Study
Barcelona’s heavy traffic and its associated high levels of pollution were the primary factors that motivated some companies and universities to work on strategies for improving traffic in the city centre. Bitcarrier is one of the technologies involved in the In4Mo Project, whose main objective is to develop the applications that form the core of smart mobility, one of the fundamental pillars of the smart city concept.
Case Study
China Mobile Smart Parking
Smart Parking, powered by NB-IoT technology, is making it easier for drivers to find free parking spots. Cities can better manage their parking assets and maximize the revenue available to them as a result. Drivers searching for parking create congestion and pollution by circling and hunting for available parking. Smart Parking services are able to significantly ease these problems by guiding a driver directly to a parking space.
