技术
- 应用基础设施与中间件 - 数据库管理和存储
- 应用基础设施与中间件 - 事件驱动型应用
适用行业
- 建筑物
- 建筑与基础设施
适用功能
- 销售与市场营销
用例
- 人员跟踪与监控
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
AdGreetz 是业界领先的 AdTech 和 MarTech 个性化平台。该公司专注于创建和分发数百万个智能、数据驱动、超个性化的广告和消息。他们的覆盖范围涵盖 26 个不同的渠道,包括电子邮件、应用、Meta、Google/YouTube、TikTok、CTV/OTT 和程序化平台。 AdGreetz 每天处理数百万次广告展示,为世界各地的客户提供服务。作为一家广告科技公司,数据是其业务的核心,而且他们拥有大量数据。该公司需要一个高性能、经济高效的解决方案来满足其数据存储和分析需求,他们在 ClickHouse Cloud 中找到了这一点。
挑战
AdGreetz 是领先的 AdTech 和 MarTech 个性化平台,专注于在 26 个不同渠道创建和分发数百万个智能、数据驱动、超个性化的广告和消息。该公司每天处理数百万次广告展示,因此需要一个高性能、经济高效的解决方案来满足其数据存储和分析需求。最初,AdGreetz 使用 AWS Athena 来满足其数据处理需求,但未能满足其日益增长的性能和数据需求。然后他们转向 Snowflake,但事实证明其成本对于他们的数据量和查询性能来说是过高的。该公司需要一种能够处理海量数据、提供快速查询时间并且符合预算的解决方案。
解决方案
AdGreetz 在 ClickHouse Cloud 中找到了他们的解决方案,该解决方案以大幅降低的成本提供高性能分析。 ClickHouse 的查询速度、丰富的功能和卓越的价值给该公司留下了特别深刻的印象。切换到 ClickHouse Cloud 后,查询时间达到了亚秒级,并提供了物化视图,而成本却比之前的解决方案 Snowflake 低了近六倍。 AdGreetz 还赞扬了 ClickHouse 的客户支持,响应迅速,有助于解决问题。 ClickHouse 与 AdGreetz 技术堆栈的集成是无缝的。该公司每天处理 5-600 万次广告展示事件,高峰期时处理量高达 20-3000 万次。为了管理这些事件,他们利用 Cloudflare 工作线程单独异步处理事件。 ClickHouse 与 HTTP 请求的兼容性以及直接插入 JSON 负载而无需 SQL 格式转换简化了架构,并且消除了对 Kafka 等聚合组件的需要。
运营影响
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