技术
- 平台即服务 (PaaS) - 应用开发平台
- 机器人 - 轮式机器人
适用行业
- 电信
- 运输
适用功能
- 物流运输
用例
- 最后一英里交付
- 实时定位系统 (RTLS)
关于客户
Airtel Xstream 是印度领先的电信服务公司之一 Airtel 旗下的视频流平台。该平台的推出旨在彻底改变人们体验娱乐的方式并重塑移动娱乐流媒体格局。 Airtel Xstream 提供广泛的内容,包括 350 多个直播电视频道、10000 多个电影、100 多个电视节目、原创作品等。该平台可通过 iOS 和 Android 移动应用程序访问,目前为超过 1700 万人提供服务。 Airtel Xstream 的增长和内容团队负责提高移动应用程序的参与度并留住新获得的用户。
挑战
Airtel Xstream 是一个视频流平台,面临着提高移动平台上的用户参与度和保留率的挑战。该平台提供 350 多个直播电视频道、10000 多个电影、100 多个电视节目、原创作品等,致力于彻底改变移动娱乐流媒体格局。然而,COVID-19 大流行极大地改变了用户内容消费模式。 Airtel Xstream 的增长和内容团队的任务是提高 Android 和 iOS 移动应用程序的参与度,同时留住新获得的用户。他们的主要关注点是增加内容消费,通过“流媒体时间”和“每个订阅者的流媒体时间”指标来衡量。此外,他们的目标是提高 N 天保留指标,该指标跟踪在一段时间内打开 Xstream 移动应用程序并至少观看一次视频内容的用户数量。
解决方案
为了应对这些挑战,Airtel Xstream 利用了用户分析和参与平台 MoEngage。 MoEngage 的 Express Campaigns 功能使团队能够在重大现场活动期间发送实时通信,直接改善 Streamtime 和每个订阅者的 Streamtime 指标。例如,在2020年12月至2021年1月的印度-澳大利亚板球系列赛期间,Airtel Xstream发送了快速活动推送通知,实现了很高的点击率和转化率。 MoEngage独特的推送通知发送技术Push Amplification+确保了最大的覆盖范围,发送率高达90.6%。团队还使用 MoEngage 的应用内插页式广告 MoEngage Nativ 向登录用户通报现场活动。为了提高用户保留率,团队使用 MoEngage 的 RFM 模型根据用户的新近度和应用程序使用频率来分析和细分用户。他们还利用个性化,根据用户的地理位置定制内容,并在推送通知上添加用户的姓名。
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