Amari Hotels 利用多渠道漏斗的强大功能优化其数字营销渠道组合，推动网站销售额增长 44%
公司规模
Large Corporate
地区
- Asia
国家
- Thailand
- China
- Hong Kong
产品
- Google Analytics
技术栈
- Multi-Channel Funnels
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
Amari Hotels 是 Onyx Hospitality Group 旗下成员，在泰国拥有 13 家酒店。Onyx Hospitality Group 管理着泰国、香港、中国和马尔代夫的 40 家现有和即将开业的酒店。该公司从事酒店业，规模庞大，在其所有品牌的数字营销方面投入了大量资金。该公司正在寻求优化其数字营销渠道，以推动网站销售的增长。
挑战
Amari Hotels 是 Onyx Hospitality Group 旗下的成员之一，该公司希望更好地了解其不同的数字营销渠道如何相互作用以影响销售。该公司特别感兴趣的是了解他们的电子邮件营销活动如何影响未来的销售，以及访客与自然搜索结果的互动将如何影响他们未来与付费搜索广告的互动。该公司正在努力寻找这些问题的答案，这对于有效管理其数字渠道至关重要。
解决方案
Amari Hotels 利用 Google Analytics 的多渠道漏斗，深入了解客户在转化或购买前 30 天内与哪些渠道进行了互动。多渠道漏斗报告提供了转化路径数据，其中包括与许多数字渠道的互动，包括付费和自然搜索、联属网络、社交网络和展示广告的点击。利用这些洞察，Amari 的数字营销团队能够实施多项计划并立即取得成效。例如，他们推出了更具信息量的着陆页，为访客提供更好的信息以作为决策依据，从而使预订率提高了 44%。他们还扩大了 Google 展示广告网络的覆盖范围，以便在访客访问网站后更好地与他们建立联系，从而使 Amari Palm Reef Samui 酒店的预订量增加了 11%。
运营影响
数量效益
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