Tableau > 实例探究 > Anadolu Sigorta 转型为数据驱动型保险公司

Anadolu Sigorta 转型为数据驱动型保险公司

技术

应用基础设施与中间件 - 数据可视化
平台即服务 (PaaS) - 应用开发平台

适用行业

金融与保险

适用功能

质量保证
仓库和库存管理

用例

欺诈识别
基于使用的保险

服务

测试与认证

关于客户

Anadolu Sigorta 于 1925 年在土耳其第一家国家银行 Isbank 的领导下成立。如今，它是土耳其第一家国家保险公司，拥有 1,200 多名员工，为全国各地的客户提供广泛的非寿险保单。该公司的使命是实施以客户为中心的服务方法，提供新产品，并创建一种更有效的方法来使用数据发现欺诈性索赔。他们将数据置于创新战略的核心，所有新的业务战略和计划现在都建立在数据的基础上。

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挑战

土耳其第一家国家保险公司 Anadolu Sigorta 在识别和调查欺诈性索赔方面面临着挑战，这一过程极其耗时，并且降低了他们有效服务真实索赔的能力。该公司正在处理不同的数据源、遗留系统和手动工作流程，因此很难识别和消除欺诈性索赔。此外，作为一家拥有 95 年历史的公司，Anadolu Sigorta 在整个企业中拥有许多遗留系统和应用程序，形成了一个难以使用的分散的生态系统。他们的同一流程有多个生产环境，导致数据质量、可靠性和有效治理方面的问题。该公司还面临文化挑战，员工和外部分销商抵制现代数据可视化趋势。

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解决方案

Anadolu Sigorta 采用数据可视化工具 Tableau 来克服挑战。该公司现在通过高度可视化、交互式的 Tableau 仪表板与业务用户分享见解，使他们能够轻松探索数据。他们可以通过 Tableau 直接组合多个数据源，并在单个仪表板中将其全部可视化，从而提高数据质量和可靠性。 Tableau 广泛的安全工具套件还从治理角度提供对数据的严格控制。该公司还使用 Tableau 嵌入式分析将关键数据分发给土耳其各地的 4,500 多名保险代理人。为了预防欺诈，Anadolu Sigorta 使用 Tableau 仪表板来分析关键数据集，例如提出的索赔、索赔频率、交易数据和规定。这使得识别异常并标记它们以供进一步调查更加有效。

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运营影响

The implementation of Tableau has transformed Anadolu Sigorta into a fully data-driven organization. Employees are now developing business strategies and making decisions based on data. The company has created a more accurate 360° customer view, enabling them to optimize pricing, develop new product offerings, and put more meaningful KPIs in place. The use of Tableau has also led to a rapid cultural shift within the company, with an increasing number of business units adopting Tableau to improve their own business processes. All of Anadolu Sigorta's distribution channels now use Tableau over the legacy dashboard platform.

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数量效益

Tableau delivers key insights to over 4,500 insurance agents each day
Tableau has replaced legacy systems to become the platform of choice
Tableau has dramatically reduced fraudulent claims

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