IBM > 实例探究 > 分析驱动的招聘：BAT 如何与 IBM 合作转变人才招聘

分析驱动的招聘：BAT 如何与 IBM 合作转变人才招聘

技术

分析与建模 - 预测分析
网络安全和隐私 - 身份认证管理

适用行业

建筑物
水泥

适用功能

质量保证

用例

楼宇自动化与控制
时间敏感网络

服务

云规划/设计/实施服务
培训

关于客户

英美烟草 (BAT) 是一家领先的烟草集团，其品牌销往 200 多个市场。他们希望吸引和招募顶尖人才以保持行业竞争力。

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挑战

为了支持长期竞争力，英美烟草公司希望增强其人才队伍的实力，但对第三方招聘人员的依赖降低了其识别和雇用最佳候选人的能力。

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解决方案

BAT 实施了一个基于 IBM® Kenexa® BrassRing on Cloud 和 IBM Kenexa Skills Assessments on Cloud 的新平台，以构建智能、集成的直接招聘流程。该解决方案包括商业心理学咨询、定制设计的评估以及企业级 IBM Kenexa 解决方案，以自动化和简化直接招聘流程。

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运营影响

The implementation of the analytics-based direct hiring process has resulted in a more consistent and effective recruitment process for BAT. The company is now able to quickly and effectively sift through large talent pools to determine if an individual has the required skills to be considered for a leadership position. The new process also ensures a positive candidate journey, even for those who do not progress to the final stages. The success of the new direct hiring model is evident in the reduction of recruitment agencies engaged from 70 to 27, a reduction of 61 percent. Furthermore, BAT is confident that the IBM Kenexa solutions will help them attract and recruit the top talent they need to compete successfully in a tough marketplace.

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数量效益

70% of new leaders are hired through the new direct recruiting path
Direct hires score substantially higher on six-month assessments compared to agency hires
Annual savings of $1.5 million by reducing dependence on recruitment agencies

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